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A Guide to Commercial Video Production

There are many reasons businesses decide to shoot a commercial video such as advertising on platforms like Instagram, YouTube, or cable TV, or maybe embedding the commercial on their website. Commercial video production is a must to reach a wider audience and help them connect with your brand. But if it’s your first time working […]

What is Video Marketing?

What is video marketing? Video marketing is, to keep it simple: using video to promote and market your product or service in an engaging and creative way using the world’s largest medium. Video marketing also can be a powerful tool when used to educate your target audience. This education can often be the best way to […]

4 Keys to Creating an Effective Video Marketing Funnel

Today we are going to be breaking down the four aspects of a successful video marketing funnel model. Even if you or your business has only done a bit of video marketing, taking these steps and creating a marketing funnel using video can be greatly effective for your brand. Let’s get into what a video […]

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How much does Corporate Video Production Cost?

Video marketing has quickly become the marketing go-to, as corporations large and small have seen its effectiveness to capture audiences. With professional video marketing, businesses are finding a significant increase in their return on investment. Video has become king. But how much does corporate video production cost? Ultimately, how much your business should spend comes […]

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Three Video Content Ideas for Businesses

By including videos in your marketing strategy, you can boost content engagement, SEO, and tell stories that customers have never heard before. But it can be difficult to generate video content ideas for business without a dedicated creative in your office. A study revealed that 88% of businesses that incorporate video marketing find an increase in […]

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The Importance of Professional Video Editing

Part of investing in video marketing for your business is understanding the importance of professional video editing. Professional video editing can turn average video into something your audience can connect with. With modern video editing software, it’s easy for anyone to call themselves a video editor. Just adjust color settings and add some fluffy transitions, […]

How Often Should You Post Social Media Video?

How often should you be posting new social media video content? If you’re a business owner, marketing director, or social media manager that wants to connect to your audience more effectively, you need to be posting social media video at least weekly! Gary Vaynerchuk is an authority on brand communication via video. Vaynerchuk says: “You […]

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Why Use Embedded Video in Your Sales Funnel?

Businesses are always trying to improve their sales funnel, but one component they may not be investing enough in is incorporating embedded videos. In the current state of digital marketing, embedded video is an essential part of business that can set your brand apart and increase revenue. Here are a few reasons why you should […]

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What are SMART Goals for Video Marketing?

Are you posting the smartest videos you can? When it comes to your brand’s video marketing strategy, you want to have SMART goals set — and we don’t just mean goals that are intelligent. What SMART goals come down to five attributes that every video marketing strategy should follow. Each letter in “SMART” stands for […]

Why Add Captions to Videos? Complete Guide, Benefits, Tips

Today we are talking about the silent hero of video: captions and transcriptions. Your viewers might be in a meeting, a car, class, or even sitting on a toilet when they watch your video. Wherever they may be, you want to make sure you don’t hinder their ability to get the most out of your videos. […]