How often should you be posting new social media video content? If you’re a business owner, marketing director, or social media manager that wants to connect to your audience more effectively, you need to be posting social media video at least weekly!
Gary Vaynerchuk is an authority on brand communication via video. Vaynerchuk says: “You need 100 pieces of content each day!” You’re probably thinking, “Yikes! That’s a ton of content. How in the world can someone expect me to do that? You’re insane!” You’re not far off in thinking that.
However, if you think about it, we’re in a time where content is so easily created. Your smartphone is one of the most powerful tools ever created by mankind. That is the easiest place to start. It’s accessible — most people have one — and can be a great resource to quickly show what’s going with your business.
On the flip side, having video professionally produced is extremely affordable and having it marketed on Facebook, Instagram, YouTube, and Linkedin is even more affordable. People want to be entertained, educated, and engaged with. Good video is literally the best way to do so!
How to Start Posting More on Social Media
So, let’s make a real-life example. Let’s say you own a dermatology clinic. You are seeing hundreds of patients each week. Look at those patients as potentials for social media video content: case studies, client testimonials, frequently asked question videos, before-and-after videos, tutorial videos, day-in-the-life videos, staff highlight videos, equipment “shot-off” videos, and so on.
These can all be cut up and posted on social media. 100 pieces of content per week now looks fairly attainable.
Now, where do you put those pieces of content? There should be videos and photos being posted to Instagram and Facebook stories, and potentially even TikTok. Additionally, you can have well-polished videos produced and uploaded on Facebook, Instagram, YouTube, and Linkedin posts. The big question you must answer is: “How much do you want people to talk about your business?” Think about it! Content is king and consistency is king. Content gets people talking.
So, when asking how often to post new social media video content, you should be asking: “How fast do I want to grow?”
Why Post Social Media Video?
Video is a machine and, when harnessed correctly, can generate tens of thousands, hundreds of thousands, and even millions in revenue. Many of our clients at JL Video are on a one-off basis with us. We create the video and they market it online. Other clients post new content we create each week and a few times per month. Here’s why: video is at an all-time high, and will continue to grow as the most connectable source of media. People want to engage more with videos.
Do you like to see your marketing dollars go to something that will generate an incredible ROI? Obviously, yes! Videos are 1,200% more sharable on social media over pictures and text posts. So that begs the question, “What marketing asset do you want working for you?” Video is the way to go and the best way to drive revenue and brand awareness is through consistent videos with valuable content.
Trust JL Video for Social Media Video
JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!