The future of video production
Imagine filming in the Swiss Alps, Sedona, Hawaii, New York City, and Spain in just one day. Now with virtual production, we can seamlessly produce your content at the speed of thought.
What is virtual production?
Virtual Production is a groundbreaking approach to filmmaking that seamlessly integrates live-action footage with computer-generated imagery (CGI) in real-time. This cutting-edge technique revolutionizes traditional filmmaking processes by combining the power of advanced technology, such as motion capture, virtual reality, and real-time rendering, with the artistry of traditional filmmaking. At its core, virtual production allows filmmakers to visualize and manipulate digital environments and characters simultaneously with live-action elements. This revolutionary process provides unprecedented creative control, enabling directors and cinematographers to make real-time adjustments to lighting, camera angles, and set design, resulting in a more efficient and dynamic production workflow.
Benefits of shooting virtual production
We are a preferred production partner at the largest virtual production network worldwide, Vū
An estimated 5% of all video production companies worldwide have shot in a virtual production volume. We are among the elite who have shot numerous commercial virtual productions. If you’re a brand needing tons of content shot across multiple scenes in one day with a staff that values high end production, we need to be your partner of choice.
Here’s what’s been shot at Vū
Virtual Production is a groundbreaking approach to filmmaking that seamlessly integrates live-action footage with computer-generated imagery (CGI) in real-time. This cutting-edge technique revolutionizes traditional filmmaking processes by combining the power of advanced technology, such as motion capture, virtual reality, and real-time rendering, with the artistry of traditional filmmaking. At its core, virtual production allows filmmakers to visualize and manipulate digital environments and characters simultaneously with live-action elements. This revolutionary process provides unprecedented creative control, enabling directors and cinematographers to make real-time adjustments to lighting, camera angles, and set design, resulting in a more efficient and dynamic production workflow.
Skanska
Our friends at Vū brought us Skanska, an international construction company that builds roads, bridges, educational institutions, hospitals, commercial buildings, and more. They had a huge goal: film a 5:00-8:00 end-of-the-year recap of the big projects they completed across Florida in one day. Prior to our virtual production, our team shot plates (static video files) in front of designated locations. We brought those files and put them on the LED wall to shoot the CEO in front of them. Once one scene was finished, Vū’s technicians changed scene files and we were off to the next location. It was an incredible day, making the production fast and only possible through virtual.
Virtual production resources
Take look at these resources provided by our friends at Vū that goes over an overview of virtual production, technical information, LED panels, lighting techniques, benefits, and more.