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“There is immense power when a group of people with similar interests gets together to work toward the same goals.”
– Idowu Koyenikan

It’s no secret that we have all faced new challenges in recent years. In light of that, our community has shown time and time again that when we come together, think creatively and act with compassion, we can use change as a way to empower one another. This was the foundation for this exceptional Community United project. It was our goal to celebrate and honor the strength of our community, and, particularly, the small business owners and leaders that so often act as the backbone of society. 

In developing this particular venture, we collaborated with about 20 different community leaders who wanted to bring attention to this shared sentiment as well as their individual businesses. Between fine-tuning the script for this project, organizing the many different players and working with the county to secure locations and logistics, our team spent several months to pull-off a video production to be proud of!

We’re grateful for those who participated and helped us create the Community United video.
Please enjoy this special video, and remember, alone we can accomplish a little, but together, we can accomplish so much more.
A community united.

Participants:
Regan Weiss – Templar Contracting
Jenn Verge – Realtor RE/MAX
Erik Papapanos – Christo’s Family Restaurant
Lindsay Weber – Keystone Mortgage
Nick Walsh – Home Res-Q
Tori Passarella – Burn Boot Camp
Jeremy Conforti – Conforti Detailing
Lisa Hannon – Mrs. Grout
Dave Luke – Red Tree Landscape Systems
Cyrus Malhotra – The Malhotra Law Firm
James Morris – Morris Tree Service
Jillian Michaels – Suncoast Young People’s Theatre Inc. &
Heather Osarczuk – The Dance Company Trinity – Innovative Studios
Celia Torre – Torre Carpentry & Painting
Ron Slyker – Radiant Technology Solutions
Amanda Hart – Blackjack Media Group
Marcia Kozera – Lighthouse HR
Tyler – Bay Area Pressure Washing
Victoria & Dakota – Bam Bar

Production Team – JL Video
Jordan Lung – Director
Johnmark Thomas – Director of Photography
Justin DaSilva – Lead Grip
Jerod Neilsen – Audio Technician
Ron Peters – Truck Operator
Madi Starkey – Script Writer
Anthony Izzo – Account Executive

Today we are going to be breaking down the four aspects of a successful video marketing funnel model. Even if you or your business has only done a bit of video marketing, taking these steps and creating a marketing funnel using video can be greatly effective for your brand.

Let’s get into what a video marketing funnel could look like for your business

Using a Video Marketing Funnel

Video marketing is 50 percent engaging content and 50 great strategy. A great video marketing strategy always has a solid funnel. The funnel has four parts: Attract, Convert, Close, and Delight.

Ideally, your audience will start from the top of the funnel — attract, and your videos will lead them down through each section until they are delighted with the results..

Attract is building brand awareness. This is where you introduce your company, your values, and give a positive first impression. Convert is educating your audience. What do you have to offer? Close is illustrating a solution.

How can you better their lives with your brand? The final stage, Delight, is creating raving fans. Now that you’ve turned a lead into a customer, you want to keep engaging them with your business.

Using the Funnel in your Business

You might be asking, how do I apply this to my company? If you divide the funnel into two parts, upper and lower, you can see what kinds of videos you need to make and what to measure for marketing success.

Upper Funnel Videos are the first step in your audience’s journey. Their purpose is to build brand loyalty and grab your audience’s attention. These include brand overview, company culture, and funny commercials. Views and view times are good metrics you want to measure and monitor.

Lower Funnel Videos should lead to conversions and sales. These can be anything from product reviews, FAQ videos, and client testimonials. Therefore, conversions and goal completions are the metrics you want to focus on most.

Video Marketing That Works

JL Video understands how to create high-impact videos that incorporate analytics, sales, and psychology to get your audience’s attention. As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients, send us a message through the contact page and we will be happy to learn more about you.

We’re JL Video, a video production company Tampa. We produce videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Get in touch if you want to discuss how to start using video marketing to grow your business!