Today we are going to be breaking down the four aspects of a successful video marketing funnel model. Even if you or your business has only done a bit of video marketing, taking these steps and creating a marketing funnel using video can be greatly effective for your brand.
Let’s get into what a video marketing funnel could look like for your business
Using a Video Marketing Funnel
Video marketing is 50 percent engaging content and 50 great strategy. A great video marketing strategy always has a solid funnel. The funnel has four parts: Attract, Convert, Close, and Delight.
Ideally, your audience will start from the top of the funnel — attract, and your videos will lead them down through each section until they are delighted with the results..
Attract is building brand awareness. This is where you introduce your company, your values, and give a positive first impression. Convert is educating your audience. What do you have to offer? Close is illustrating a solution.
How can you better their lives with your brand? The final stage, Delight, is creating raving fans. Now that you’ve turned a lead into a customer, you want to keep engaging them with your business.
Using the Funnel in your Business
You might be asking, how do I apply this to my company? If you divide the funnel into two parts, upper and lower, you can see what kinds of videos you need to make and what to measure for marketing success.
Upper Funnel Videos are the first step in your audience’s journey. Their purpose is to build brand loyalty and grab your audience’s attention. These include brand overview, company culture, and funny commercials. Views and view times are good metrics you want to measure and monitor.
Lower Funnel Videos should lead to conversions and sales. These can be anything from product reviews, FAQ videos, and client testimonials. Therefore, conversions and goal completions are the metrics you want to focus on most.
Video Marketing That Works
JL Video understands how to create high-impact videos that incorporate analytics, sales, and psychology to get your audience’s attention. As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients, send us a message through the contact page and we will be happy to learn more about you.
We’re JL Video, a video production company Tampa. We produce videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness.
Get in touch if you want to discuss how to start using video marketing to grow your business!