By including videos in your marketing strategy, you can boost content engagement, SEO, and tell stories that customers have never heard before. But it can be difficult to generate video content ideas for business without a dedicated creative in your office.
A study revealed that 88% of businesses that incorporate video marketing find an increase in their return on investment. But how do you incorporate videos into your marketing strategy? Here are three video content ideas that are essential for every business to start with, and what we recommend to our clients, from local businesses in Florida, to massive clients, like Duke Energy.
1. Brand Overview
Videos are a great asset to add to your website as it expands your reach and supplies the audience a preview of your business. Nearly 85% of companies invest in video marketing for their business. Perhaps the number one essential video to include in your website is a brand overview.
A brand overview will allow your audience to become familiar with what you do and why you do it. Keep it short and direct, anywhere between 30-90 seconds. Additionally, discuss your passion for what you do, why you do it, and what sets you apart. This can be a truly memorable experience for your audience that sets you apart.
“Talk about things like your purpose, beliefs, mission, and your vision. Get them behind the why — the movement of what drives you and then the who and the what will follow after,” said Jordan Lung, the CEO of JL Video. “You are going to find that the buy-in or the belief in you is far greater when you talk about why you do what you do.”
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Client testimonial videos are a great way for consumers or potential clients to get to know what past partners felt about your collaboration. With a video testimonial, people don’t only read how effective your business is — they get to see it from a happy customer.
These video testimonials should start by communicating a problem your business solved for a customer.
“Communicating the problem creates curiosity, empathy, and engagement, because the viewer wants to know what happens at the end of the story,” Lung said. “Secondly, we want to know what the solution was that fixed the problem. What was that experience like?”
Often, this insight is the tipping point for clients to make the decision to go forward with your business. You want the videos to be professional, but still tell a story, your client’s story, while also providing brand awareness. Video testimonials are critical video content ideas for businesses.
Produce creative and informative content to retain the audience’s attention. Creating short frequently asked question videos of about 15-30 seconds will give you an opportunity to share it with your email campaigns or post it on your social media platforms.
Not only will it put your products or services front and center, but it can give granular insight that may not be seen any other way.
Capture your Audience with JL Video
We’re JL Video, a video production company Tampa. We’ve produced videos for billion-dollar brands, helping them connect to their audiences throughout the entire country. We produce engaging, professional, and creative videos that tell a story, generate revenue, and build brand awareness. Schedule your free consultation with one of our team members to begin your project today.