So, what’s the deal with Instagram Reels? How are they used for business and optimized for success? Instagram Reels Highlights, let’s talk about the do’s and dont’s.

What should your Instagram Reels have to be successful and get lots of traction?

Fresh Content: In the past, the only option Instagram users had been to take or upload photos and images to their accounts. The Reels feature allows you to shake up your profile with an entirely new form of video content.

Higher Engagement: Many users, from individual influencers to business brands, have seen engagement levels start to soar since they began to use the Reels feature and share videos with their followers.

Express Your Creativity: As explained above, Reels comes with lots of fun features like special effects and audio options, so it’s an excellent option for those who like to get creative and want to express themselves differently. Unlocking the Reels Algorithm Of course, as with any other significant social media feature, Reels is based on a mysterious and complex algorithm that users need to try and figure out to get their videos viewed by the highest amounts of people. For a while after the feature launch, IG users were in the dark regarding how the algorithm worked and what they needed to do to get their videos featured and highlighted. Fortunately, the platform has since revealed some essential ‘dos and don’ts’ for those who want to get the best results.

Create content that is fun, entertaining, and engaging for other users, such as clips that make people laugh or inspire them.

Be unique and fresh with your approach, including unexpected surprises or twists in your clips and starting new online trends. Always film your videos vertically to have the best chance of them getting featured. Make use of Reels’ features such as text boxes, filters, and special AR effects. Make use of audio from the Instagram music library or your own original audio to avoid any rights issues.

What are the don’ts?

Do not upload low-quality clips with blurry visuals and unclear images. Avoid copying and pasting content from other apps, especially TikTok. Steer clear of content that features logos or watermarks and videos with borders or other visual effects that detract from the viewing experience. Don’t cover up most of the content with large text. Avoid content that could violate Instagram’s guidelines. If you follow these tips, you’ll be able to hack the Reels algorithm in no time and get your video content out to the broadest possible audience, bringing in new followers and building your brand in the process.

If you got some value from our chat, please smash the like and subscribe button and share this video on your favorite social media platform. See you in the next video! JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry.

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