There are many reasons businesses decide to shoot a commercial video such as advertising on platforms like Instagram, YouTube, or cable TV, or maybe embedding the commercial on their website. Commercial video production is a must to reach a wider audience and help them connect with your brand.

But if it’s your first time working with a professional video production team for a commercial it might seem a bit daunting. Here are a few things to keep in mind when you’re ready for commercial video production.

Cost & Contracts

With a contract, everything for the commercial video production is laid out and clearly outlined. Transparent communication from both ends are crucial to make this happen.

This should typically include a project summary, terms and conditions, schedules, ownership rights, confidentiality, scheduling, and often much more.

Be sure to read the contract carefully to make sure that you are fully aware of your rights and responsibilities as a client. In addition, you’ll want to include the rounds of revisions for your project in the contract before getting production started. This will help avoid any additional fees due to out-of-scope changes or revisions.

Commercial video production costs can vary depending on several factors such as video length and depth of editing.

Commercial Video Production Planning

So you’ve gone through the contract and have officially signed for your video production. Now you’re on to planning and building the scope of your project. While you may be eager to jump straight into production, this phase is instrumental for a smooth production process.

During this stage, you’ll be working on building and finalizing the concept of your video. This means determining the message that you wich the video to portray along with the script and storyboard.

Will the video include actors or coworkers? What location will it be filmed in? What will the people wear or do?

Here are just a few of the people you’ll work with during this stage at a video production company:

  • Account Manager
  • Creative Director
  • Producer
  • Script Writer
  • Director of Photography
  • Editor
  • Sound Designer

The more information you provide during this stage the easier it will be for the production team to do their job.

Luckily, a quality video production company should learn about your brand and story before the production starts. This should make it easier for them to translate your brand into commercial video production.

Many video marketing agencies use a project management system to keep them organized and connected with their clients which are typically completed during this phase.


The production phase is one of the first glimpses of your vision coming to life and is often very exciting. This is where all the details and thorough planning implemented in the previous phase will pay off.

Each production team will vary in terms of how they work and the steps they take. However, a professional agency will have a highly structured process and excellent communication. This includes production timelines and deadlines.

You should receive a shooting schedule to help you keep up-to-date with their filming process. If it’s not provided, ask for one.

While different agencies may approach this phase differently, you can expect to see all hands on deck as the team focuses on providing a smooth production.


The editing phase is where the magic happens. During this post-production stage, the professionals will spend hours customizing the video footage to perfection. Editing can including anything from music selection and licensing, voice-over syncing, and audio adjustments.

The editing phase is where a professional production team really shines and demonstrates their expertise. You can expect continuous communication during this process for constant reviews and final approvals. Once editing is completed you will have received your final product- a corporate video designed to reach your marketing strategies.

Film your Commerical with JL Video

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry.

Our experience, courtesy, and knowledge are what will take your video to the next level. Contact us today to learn how we can take your concept and turn it into a marketing success.

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