What is video marketing? Video marketing is, to keep it simple: using video to promote and market your product or service in an engaging and creative way using the world’s largest medium.

Video marketing also can be a powerful tool when used to educate your target audience. This education can often be the best way to sell your products or services, especially in the form of brand videos or FAQ videos.

The Growth of Video Marketing

In the past few years as we’ve seen technology grow and adapt, we’ve also seen marketing adapt to this medium. In 2015 if you had asked me, “Well, how many companies use video marketing and how good can it possibly be?” The number would be around 60 percent of all businesses using video marketing.”

However, a recent 2020 study by Wyzowl has shown that 85 percent of all businesses use video as a marketing tool. What’s more, out of those companies an astonishing 88 percent of new video marketers reported that videos alone gave a five percent increase to their ROI of the previous year.

Why Video Marketing? It works.

What is video marketing doing to companies to help them grow?

Well, there are a couple reasons. The first is that people are just watching more online videos than anything else. It is estimated that in 2021 people will spend at least 100 minutes a day watching online videos. That is a 19 percent increase from just 2019!

Secondly, studies done by NGData show that videos boost information retention. Meaning your audience is more likely to remember you. They found that 65 percent still retained information from video for up to three days later. Even emails with “video” in the subject line have a 19 percent increased chance of being opened.

Customers are 73 percent more likely to make a purchase after watching a video about a product or service.

Plus, video is what people want to see. Reports done by HubSpot Research showed that 54 percent of consumers want to see more videos from brands more than any other type of content. But it’s not just about your numbers and view count. It’s about making a human connection with your audience, and if you aren’t reaching them where they are, how can you make that connection?

Video Marketing, Done Right.

We’re happy to help show you the power video marketing can have for your business. If you’re new to video — don’t fret. We’ve worked with clients big and small, new to video marketing and experienced with it. No matter what, we’re excited to chat about what video can do for you.

As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us at JL Video and we will be happy to learn more about you. Please like us on Facebook, follow us on Instagram and Linkedin, and subscribe to us on YouTube and click the bell notification.

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today.

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