The Motivation

At JL Video, our team is always looking for the next opportunity to challenge ourselves, hone our skills and showcase just how epic our videos can be. This season we filmed the J.W. Mitchell High School football team. Through utilizing new equipment, our entire production staff and collaborating with the Mustang football team, we were able to produce a video that captivates, energizes and inspires it’s viewers. 

The Execution

In developing the concept for this video, we wanted viewers to feel as if they are right there alongside the players; training in the weightroom, getting amped in the gym and fighting for a win on the field. 

We then developed a shot-list, or a detailed outline videographers use to plan who all is involved and what the goals of the project are. This helps inform the production team and the clients on what the vision for the project is, and enables us to shoot efficiently. 

In scenes where you see a lot of movement, we structured the shutter settings to create a fluid blurriness to the movement of the shots. This way, the action is more realistic to how our own eyes process movement, which contributes to the viewer’s ability to feel “present.” Push-in shots also add a dramatic flair and draws you into the action.

Lighting was a key element in setting the tone for this video. We integrated different lighting techniques to create high-contrast layers and definition to produce striking imagery. LED lights played a large role in accomplishing this! 

The Firsts

There were a number of firsts for the team in this production. This was our first time incorporating an LED wall, a wireless video transmitter and a cold spark machine into a video production. All of these components were used to help create the epic, almost war-like mood of the video. At different points you see the players clashing in the foggy haze we manufactured, LED lights lightning-like in the way they create stark flashes of contrast against the players’ silhouettes, and sparks flying as the players hit the field. 

  • Fog machine
  • LED Wall used in conjunction with Fast Breaks Entertainment (12’ x 8’)
  • Teradek Wireless Transmitter
  • Cold Spark Machine

We created a motion animation video using logo animation, with grunge and textured elements to play behind the football players. 

The Teradek Wireless Transmitter enables the director to move around a shoot freely, view what’s being filmed in live time, call the shots accordingly, and make sure that he and videographers are on the same page. The director can also show clients footage and adjust/direct accordingly.

The Endgame

In producing this video, everyone on the team was able to flex their creative muscles and work together to create something fantastic. “People can think about videos and how to create them,” says Jordan Lung, CEO of JL Video. “But it’s another thing to actually know how to visualize it before you get into that environment. It really just speaks volumes about the talent and core of our team and the way we work and dream together.

We are a team of high-achievers, always on the look-out for opportunities to level-up.

We’ve come far, but we’re just getting started.

Huge shout-out to our incredible team and clients!

Jordan Lung: Director
John Thomas: Cinematographer
Justin DeSilva: B-Camera
Griffin Foxworth: Lighting and Grip
Madi Starkey: Photography
Marlee Johnson: Photography
Phil Basik: Visual Effects Operator
Anthony Izzo: Account Manager
Coach Andy Schmitz: Client Liaison
The J.W. Mitchell High School Mustang Football Team

Video marketing has quickly become the marketing go-to, as corporations large and small have seen its effectiveness to capture audiences. With professional video marketing, businesses are finding a significant increase in their return on investment. Video has become king. But how much does corporate video production cost?

Ultimately, how much your business should spend comes down to your overall marketing budget. When it comes to individual video productions, costs can range from $2,500 to $100,000 or even more.

Video Production Budgeting

How much does corporate video production cost? Well, the true answer is, it depends. Corporate video production can range anywhere from $1,000 for a simple video or professional video editing to over $50,000.  With such a wide range it can be difficult to try to budget accordingly. Well, we want to introduce you to the budget model for video marketing.

The Bucket Model

The bucket represents the annual revenue of your business. In this example, the annual revenue is $5 million and from that revenue, 10 percent  — or $500,000 — should be allocated as your marketing budget. With the rise in social media usage across all generations, the importance of digital marketing is steadily increasing and should be reflected in your annual budget. Over half of that 10 percent should be reserved for digital marketing, rather than in-person events.

Ultimately, that means about 2-3 percent of your annual revenue should go into video production and marketing.

Factors that influence Video Production Cost

The reason for the wide range in video production costs is that there are many different factors that can contribute to the final price. Most importantly, the quality and experience of the video production studio you’re working with can influence the cost.

For JL Video, most of our video projects cost a wide range to produce, anywhere from $2,500 to over $100,000. However, for a video project where our team is on-site, the common video production cost ranges from $10,000-$25,000.

Type of Video

Is this a product or service promo? Or are you filming testimonials? The type of video you intend to film will have some influence over the price as it affects factors such as the length and location.

If you’re doing a brand overview or a video about your office space, you need to decide how many employees will be shown. The more people, the more complicated and expensive the production can become. Based on the type of video, a video production team may need more hands and rentals for the set, props, and equipment. And, for larger productions, don’t forget the catering!

Not sure what video to film? Check some of our blogs such as three video content ideas for business. The first thing to consider is what do you want the video to do for you and your business? That can help decide what will be most effective to reach your goals, and a professional video production company can help with that.

Length and Location

The length of the production is another big contributor to the final price. Obviously, a two- or three-minute video will most likely cost more than a 30-second teaser. However, you should also consider what is being filmed and where.

A video with different settings will require more editing than a video that has an established backdrop. Additionally, a video production company may need to rent out space for the live production or move from location-to-location. Suddenly, that simple 30-second video is more complex if it needs to be filmed in five different locations. Ultimately, when it comes to the length of the video, the time and skill it takes to edit the video are what you’re paying for.

Professional Editing

Often many forget about the extra touches that come with creating a professional video to make it look great. These editing features can be anything from editing hair and make-up, narration, and licensing fees for music. No matter what kind of video you are filming, you’re going to find the fees for this added editing.

That being said, these editing features and hours poured into making it look great can switch a video from something cheap to a more expensive, but also more-recognized, video marketing campaign.

If you’re going to spend the money on a video production, don’t try to skimp out on special effects. If you want the video to capture your audience and increase click-rates, quality is key. Ultimately, once again, the cost for editing will change depending on the type of video in production and the experience editors have.

Trust the Video Production Professionals at JL Video

JL Video is an award-winning video production company in Tampa, Florida, telling creative stories that customers remember. We’ve worked with billion-dollar companies such as Duke Energy and 3M. When it comes to investing in an experienced and professional video production team, look no further than JL Video.

Whether you’re looking for a video production company to film or edit your video, we can help you reach your goals with video marketing. Contact us today to discuss how we can move your audience to action with video.

Part of investing in video marketing for your business is understanding the importance of professional video editing. Professional video editing can turn average video into something your audience can connect with.

With modern video editing software, it’s easy for anyone to call themselves a video editor. Just adjust color settings and add some fluffy transitions, right? Well, when it comes to your business, it’s best to leave it in the hands of professional video editors with experience in video production.

This way, you know your video production is going to be on-brand and form lasting memories for your audience.

How Professional Video Editing Captivates Customers

Video editors can turn a good video for your business into a great marketing tool that will attract and retain customers. Maybe it’s just a quick video from an iPhone. Maybe your business knows how to take professional videos, but has no experience with video editing software.

Well, that’s what professional video editors can do for you. Professional video editors have years of experience producing on-brand video experiences for businesses. Making a professional video takes time and editing that video to be successful takes even more time and skill.

Professional Video Editing Software & Equipment

Visual marketing and entertainment is the most effective domain for professional video editors. Not only will their creativity bring your video to the next level, but their expertise will provide a reliable return on investment. Video editors bring a creative angle to your project and transform it from a moving image to a story that the audience connects with.

Professional video editing takes tremendous technical skill and an eye for detail. Hiring a professional means that you get access to rather expensive video editing software and technology.

You don’t have to search up what’s the best video software to download and teach yourself — the professionals will have the best software prepared. After all, nothing is more distracting or unappealing than a video with bad audio or visual quality.

Save Time & Money

Editing a video can take a massive amount of time when you have to learn everything you’re doing. And even then, it can be difficult to create something visually-appealing from the start.

If you’re just trying to cut costs then expect a cheap final product that may not even provide a good ROI. That’s a waste of time and money that you can’t get back. Hire a professional video editor and not only will the work get done quickly, but it will also be completed with better quality that goes beyond expectations.

In addition, professional video editors understand the video marketing industry and know what tricks will work for expanding your video’s reach.

Lastly, video editors’ experience allows them to be prepared for any situation or technical issue that would otherwise delay your team. Don’t waste your time and money with a video that is too embarrassing to share when you can invest in a professional video editor to create the best footage to fit your needs.

Video Editing with JL Video

Video editing services from JL Video are perfect for creating:

  • Timelapses
  • Testimonials
  • FAQs
  • Commercials
  • Tutorials
  • Event Videos

No more time spent trying to learn video editing software on your own. Whether it’s a testimonial, FAQ, or brand video — our high-quality post-production services can help your brand tell its story.

We take your raw video and give it all the touches it needs to make your business look great. Contact us today to learn how our team of professionals can create and edit a video to best present your brand.


How often should you be posting new social media video content? If you’re a business owner, marketing director, or social media manager that wants to connect to your audience more effectively, you need to be posting social media video at least weekly!

Gary Vaynerchuk is an authority on brand communication via video. Vaynerchuk says: “You need 100 pieces of content each day!” You’re probably thinking, “Yikes! That’s a ton of content. How in the world can someone expect me to do that? You’re insane!” You’re not far off in thinking that.

However, if you think about it, we’re in a time where content is so easily created. Your smartphone is one of the most powerful tools ever created by mankind. That is the easiest place to start. It’s accessible — most people have one — and can be a great resource to quickly show what’s going with your business.

On the flip side, having video professionally produced is extremely affordable and having it marketed on Facebook, Instagram, YouTube, and Linkedin is even more affordable. People want to be entertained, educated, and engaged with. Good video is literally the best way to do so!

How to Start Posting More on Social Media

So, let’s make a real-life example. Let’s say you own a dermatology clinic. You are seeing hundreds of patients each week. Look at those patients as potentials for social media video content: case studies, client testimonials, frequently asked question videos, before-and-after videos, tutorial videos, day-in-the-life videos, staff highlight videos, equipment “shot-off” videos, and so on.

These can all be cut up and posted on social media. 100 pieces of content per week now looks fairly attainable.

Now, where do you put those pieces of content? There should be videos and photos being posted to Instagram and Facebook stories, and potentially even TikTok. Additionally, you can have well-polished videos produced and uploaded on Facebook, Instagram, YouTube, and Linkedin posts. The big question you must answer is: “How much do you want people to talk about your business?” Think about it! Content is king and consistency is king. Content gets people talking.

So, when asking how often to post new social media video content, you should be asking: “How fast do I want to grow?”

Why Post Social Media Video?

Video is a machine and, when harnessed correctly, can generate tens of thousands, hundreds of thousands, and even millions in revenue. Many of our clients at JL Video are on a one-off basis with us. We create the video and they market it online. Other clients post new content we create each week and a few times per month. Here’s why: video is at an all-time high, and will continue to grow as the most connectable source of media. People want to engage more with videos.

Do you like to see your marketing dollars go to something that will generate an incredible ROI? Obviously, yes! Videos are 1,200% more sharable on social media over pictures and text posts. So that begs the question, “What marketing asset do you want working for you?” Video is the way to go and the best way to drive revenue and brand awareness is through consistent videos with valuable content.

Trust JL Video for Social Media Video

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!

Today we are talking about the silent hero of video: captions and transcriptions. Your viewers might be in a meeting, a car, class, or even sitting on a toilet when they watch your video. Wherever they may beyou want to make sure you don’t hinder their ability to get the most out of your videos. That’s why it’s crucial to add captions to your videos.
According to Digiday, up to 85 percent of videos on Facebook are viewed with the sound off. But that’s not the only reason to transcribe your videos and add captions to videos you post. Let’s break it down a little more.

Video Transcripts Increase Search Traffic

Search engines can’t watch a video or listen to audio, but they do index text. Transcripts enable search engines to ingest your multimedia content and index it accordingly.

One study by Live Clicker compared 37 webpages before and after adding transcripts. Pages with transcripts earned an average 16 percent more revenue than they did before transcripts were added.

Closed Captions videos also rank higher in search results. Unlike the other content in your video, closed captions come from a text file that your video references as it plays. That text file is readable by search engine bots and gives your video a higher ranking.

Add Captions to Video on YouTube

Discovery Digital Networks performed an experiment on their YouTube channel comparing videos with and without closed captions. They found that close-captioned videos have 7.3 percent more views on average than videos without closed captions.

In the same experiment, DDN proved that closed captions were indexed by search bots. The test was done by using a phrase that appeared nowhere in the video title, description, or metadata except for its captions. The video showed up fourth in search results on YouTube.

Engagement from Captions

The main way close captions increase viewership is because they keep the viewer engaged regardless of the access to audio. It’s especially important in mobile video viewing environments. Ready for some more data? Facebook found that captions increase video views by 12 percent compared with uncaptioned videos.

A study conducted by PLYMedia measured a 40 percent increase on views for captioned videos. They also found viewers were 80 percent of viewers more likely to watch a video to completion when closed captions were available.

With all of this research, it’s very clear that captions improve viewership on videos, regardless of the platform.

How to Use Transcriptions

Now, let’s move onto transcriptions. Transcriptions have multiple uses. Not many companies have time to write brand new content every day, which is why repurposing content is a vital technique in content marketing.

A high-quality video transcript can be shared on other mediums or used to create other types of content. Depending on the video’s subject a transcript can also create blog articles, guides, email campaigns, eBooks, and social media posts.

Video transcripts align with your SEO keyword strategy. A video transcript helps craft your SEO strategy each time you build a video’s page. If you are targeting keywords like “customized marketing logos” but “custom-made, artistic logos” is repeatedly spoken throughout the video, you should adjust your on-page video SEO elements to match this phrasing.

Transcriptions Improve Accessibility

If all this data isn’t enough for you, there’s one more reason to add transcripts to your videos, which is improved accessibility.

The World Health Organization reports that more than 466 million people in the world —or about 5 percent of the population — are affected by disabling hearing loss. This included an estimated 10 million people in the United States alone who are deaf or hard-of-hearing. Captioning brings access to your video content this population which didn’t exist before.

Trust JL Video with Video Marketing

Video content is not just a trend — it’s a must. As social media video continues to grow in popularity, it’s absolutely crucial to add closed captioning whenever possible.

As always, if you want to learn about how to gain more customers and capture new clients through video marketing, please reach send us a message through the contact page. We will be happy to learn more about your business.

Please like us on Facebook, follow us on Instagram and LinkedIn, and subscribe to us on YouTube and click the bell for notifications. Share this with a business owner friend or marketing director. JL Video, a video production company Tampa, produces videos for brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness.

Schedule your free consultation with one of our team members to begin your next video project today!

How does a video production company create the perfect client testimonial video? We follow a proven three-step process to ensure we get compelling and powerful client testimonial videos for our clients. We call it the  PSA system — or problem, solution, appeal. 

Keep in mind, this three-step process is not industry-sensitive. Therefore, if you’re in a room of personal injury lawyers, AC technicians, chiropractors, or a hundred other professions, we follow this same formula. 

Client Testimonial Video Step #1: Know the Problem

First off, we want to know the problem the client was facing. Before making a purchase, we are looking for a service or product that will fix a problem we’re experiencing. Whatever the situation in life is, we want it either gone, minimized, or rerouted.

Our first step is to establish the issue at hand. Let’s say you build beautiful custom pools. Your clients, before buying a pool from you, probably felt they couldn’t entertain guests. They wanted an outdoor oasis, a peaceful place to unwind at the end of the day. So, they decided to start investing in a breathtaking pool, brick pavers, outdoor kitchen, patio furniture, and more to make that dream a reality.

On a side note, communicating a problem creates curiosity, empathy, and engagement because the viewer wants to know what happens in the story.

Client Testimonial Video Step #2: The Solution

Secondly, we want to know what the solution was that fixed the problem. What was the experience like? What did the company do? What was the process? How did the pool company in our example create a peaceful oasis that can also entertain guests?

We ask those questions to pull out details in the story. This vital step further connects the viewers to the story, allowing them to feel happiness, as well as showing off what the final product looked like. 

Client Testimonial Video Step #3: The Appeal

Lastly, we want to know the appeal. Why does the client recommend the company? What impressed them about the experience? Why do they deserve trust from others? This is the appeal on behalf of the company giving the testimonial to.

These three steps are simple, yet crucial for effective storytelling. Not only do they enlist an emotional response, but they show how a company overcomes problems, solves them with creative solutions, and deserves trust.

Trust JL Video for Client Testimonials

If you want to see what our client testimonials look like, visit our YouTube channel and look at the testimonials playlist. As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us and we will be happy to learn more about you. To learn more, like us on Facebook, follow us on Instagram and LinkedIn, and subscribe to us on YouTube and click the bell notification.

You can trust JL Video, video production company Tampa, to produce your client testimonial. Our award-winning team produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!