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“There is immense power when a group of people with similar interests gets together to work toward the same goals.”
– Idowu Koyenikan

It’s no secret that we have all faced new challenges in recent years. In light of that, our community has shown time and time again that when we come together, think creatively and act with compassion, we can use change as a way to empower one another. This was the foundation for this exceptional Community United project. It was our goal to celebrate and honor the strength of our community, and, particularly, the small business owners and leaders that so often act as the backbone of society. 

In developing this particular venture, we collaborated with about 20 different community leaders who wanted to bring attention to this shared sentiment as well as their individual businesses. Between fine-tuning the script for this project, organizing the many different players and working with the county to secure locations and logistics, our team spent several months to pull-off a video production to be proud of!

We’re grateful for those who participated and helped us create the Community United video.
Please enjoy this special video, and remember, alone we can accomplish a little, but together, we can accomplish so much more.
A community united.

Participants:
Regan Weiss – Templar Contracting
Jenn Verge – Realtor RE/MAX
Erik Papapanos – Christo’s Family Restaurant
Lindsay Weber – Keystone Mortgage
Nick Walsh – Home Res-Q
Tori Passarella – Burn Boot Camp
Jeremy Conforti – Conforti Detailing
Lisa Hannon – Mrs. Grout
Dave Luke – Red Tree Landscape Systems
Cyrus Malhotra – The Malhotra Law Firm
James Morris – Morris Tree Service
Jillian Michaels – Suncoast Young People’s Theatre Inc. &
Heather Osarczuk – The Dance Company Trinity – Innovative Studios
Celia Torre – Torre Carpentry & Painting
Ron Slyker – Radiant Technology Solutions
Amanda Hart – Blackjack Media Group
Marcia Kozera – Lighthouse HR
Tyler – Bay Area Pressure Washing
Victoria & Dakota – Bam Bar

Production Team – JL Video
Jordan Lung – Director
Johnmark Thomas – Director of Photography
Justin DaSilva – Lead Grip
Jerod Neilsen – Audio Technician
Ron Peters – Truck Operator
Madi Starkey – Script Writer
Anthony Izzo – Account Executive

The Motivation

At JL Video, our team is always looking for the next opportunity to challenge ourselves, hone our skills and showcase just how epic our videos can be. This season we filmed the J.W. Mitchell High School football team. Through utilizing new equipment, our entire production staff and collaborating with the Mustang football team, we were able to produce a video that captivates, energizes and inspires it’s viewers. 

The Execution

In developing the concept for this video, we wanted viewers to feel as if they are right there alongside the players; training in the weightroom, getting amped in the gym and fighting for a win on the field. 

We then developed a shot-list, or a detailed outline videographers use to plan who all is involved and what the goals of the project are. This helps inform the production team and the clients on what the vision for the project is, and enables us to shoot efficiently. 

In scenes where you see a lot of movement, we structured the shutter settings to create a fluid blurriness to the movement of the shots. This way, the action is more realistic to how our own eyes process movement, which contributes to the viewer’s ability to feel “present.” Push-in shots also add a dramatic flair and draws you into the action.

Lighting was a key element in setting the tone for this video. We integrated different lighting techniques to create high-contrast layers and definition to produce striking imagery. LED lights played a large role in accomplishing this! 


The Firsts

There were a number of firsts for the team in this production. This was our first time incorporating an LED wall, a wireless video transmitter and a cold spark machine into a video production. All of these components were used to help create the epic, almost war-like mood of the video. At different points you see the players clashing in the foggy haze we manufactured, LED lights lightning-like in the way they create stark flashes of contrast against the players’ silhouettes, and sparks flying as the players hit the field. 

  • Fog machine
  • LED Wall used in conjunction with Fast Breaks Entertainment (12’ x 8’)
  • Teradek Wireless Transmitter
  • Cold Spark Machine

We created a motion animation video using logo animation, with grunge and textured elements to play behind the football players. 

The Teradek Wireless Transmitter enables the director to move around a shoot freely, view what’s being filmed in live time, call the shots accordingly, and make sure that he and videographers are on the same page. The director can also show clients footage and adjust/direct accordingly.

The Endgame

In producing this video, everyone on the team was able to flex their creative muscles and work together to create something fantastic. “People can think about videos and how to create them,” says Jordan Lung, CEO of JL Video. “But it’s another thing to actually know how to visualize it before you get into that environment. It really just speaks volumes about the talent and core of our team and the way we work and dream together.

We are a team of high-achievers, always on the look-out for opportunities to level-up.

We’ve come far, but we’re just getting started.


Huge shout-out to our incredible team and clients!

Jordan Lung: Director
John Thomas: Cinematographer
Justin DeSilva: B-Camera
Griffin Foxworth: Lighting and Grip
Madi Starkey: Photography
Marlee Johnson: Photography
Phil Basik: Visual Effects Operator
Anthony Izzo: Account Manager
Coach Andy Schmitz: Client Liaison
The J.W. Mitchell High School Mustang Football Team

Today we are going to be breaking down the four aspects of a successful video marketing funnel model. Even if you or your business has only done a bit of video marketing, taking these steps and creating a marketing funnel using video can be greatly effective for your brand.

Let’s get into what a video marketing funnel could look like for your business

Using a Video Marketing Funnel

Video marketing is 50 percent engaging content and 50 great strategy. A great video marketing strategy always has a solid funnel. The funnel has four parts: Attract, Convert, Close, and Delight.

Ideally, your audience will start from the top of the funnel — attract, and your videos will lead them down through each section until they are delighted with the results..

Attract is building brand awareness. This is where you introduce your company, your values, and give a positive first impression. Convert is educating your audience. What do you have to offer? Close is illustrating a solution.

How can you better their lives with your brand? The final stage, Delight, is creating raving fans. Now that you’ve turned a lead into a customer, you want to keep engaging them with your business.

Using the Funnel in your Business

You might be asking, how do I apply this to my company? If you divide the funnel into two parts, upper and lower, you can see what kinds of videos you need to make and what to measure for marketing success.

Upper Funnel Videos are the first step in your audience’s journey. Their purpose is to build brand loyalty and grab your audience’s attention. These include brand overview, company culture, and funny commercials. Views and view times are good metrics you want to measure and monitor.

Lower Funnel Videos should lead to conversions and sales. These can be anything from product reviews, FAQ videos, and client testimonials. Therefore, conversions and goal completions are the metrics you want to focus on most.

Video Marketing That Works

JL Video understands how to create high-impact videos that incorporate analytics, sales, and psychology to get your audience’s attention. As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients, send us a message through the contact page and we will be happy to learn more about you.

We’re JL Video, a video production company Tampa. We produce videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Get in touch if you want to discuss how to start using video marketing to grow your business!