What is video marketing? Video marketing is, to keep it simple: using video to promote and market your product or service in an engaging and creative way using the world’s largest medium.

Video marketing also can be a powerful tool when used to educate your target audience. This education can often be the best way to sell your products or services, especially in the form of brand videos or FAQ videos.

The Growth of Video Marketing

In the past few years as we’ve seen technology grow and adapt, we’ve also seen marketing adapt to this medium. In 2015 if you had asked me, “Well, how many companies use video marketing and how good can it possibly be?” The number would be around 60 percent of all businesses using video marketing.”

However, a recent 2020 study by Wyzowl has shown that 85 percent of all businesses use video as a marketing tool. What’s more, out of those companies an astonishing 88 percent of new video marketers reported that videos alone gave a five percent increase to their ROI of the previous year.

Why Video Marketing? It works.

What is video marketing doing to companies to help them grow?

Well, there are a couple reasons. The first is that people are just watching more online videos than anything else. It is estimated that in 2021 people will spend at least 100 minutes a day watching online videos. That is a 19 percent increase from just 2019!

Secondly, studies done by NGData show that videos boost information retention. Meaning your audience is more likely to remember you. They found that 65 percent still retained information from video for up to three days later. Even emails with “video” in the subject line have a 19 percent increased chance of being opened.

Customers are 73 percent more likely to make a purchase after watching a video about a product or service.

Plus, video is what people want to see. Reports done by HubSpot Research showed that 54 percent of consumers want to see more videos from brands more than any other type of content. But it’s not just about your numbers and view count. It’s about making a human connection with your audience, and if you aren’t reaching them where they are, how can you make that connection?

Video Marketing, Done Right.

We’re happy to help show you the power video marketing can have for your business. If you’re new to video — don’t fret. We’ve worked with clients big and small, new to video marketing and experienced with it. No matter what, we’re excited to chat about what video can do for you.

As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us at JL Video and we will be happy to learn more about you. Please like us on Facebook, follow us on Instagram and Linkedin, and subscribe to us on YouTube and click the bell notification.

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today.


The Benefits of Embedded Videos

Businesses are always trying to improve their sales funnel, but one component they may not be investing enough in is incorporating embedded videos. In the current state of digital marketing, embedded video is an essential part of business that can set your brand apart and increase revenue.

Here are a few reasons why you should include embedded videos in your sales funnel, from email marketing to landing pages.

If you don’t know why video should be a large part of your sales funnel is, I highly suggest watching our video breaking down the video sales funnels.

Simply, you want to attract your audience to secure customer engagement with your product or service. There are many ways businesses can improve their approach to their sales funnel and embedding videos is one effective way. Well-produced video gets the customer’s attention, forms a memorable relationship, and, in turn, grows your sales.

Attracting your Audience

HubSpot MarketingOne of the first steps in the sales funnel is getting customer attraction. See the HubSpot funnel diagram, which shows how attracting the customer is the first step in any marketing strategy.

In a study completed by Hubspot, 54 percent of people stated they wanted more videos from marketers. As a business, you want to start by grabbing your audience’s attention. There’s no better way to do this than by including embedded video in your marketing.

Embedding lets you share your video, or someone else’s, and display it on a web page. Statistics show that Google is more likely to list websites that include an embdedded video on the first page of results. Embedded videos on a landing page increase conversion rates by 80 percent and encourage customers to interact with your brand.

Increase your website’s traffic with relevant videos to boost your conversion rates; these videos should be concise, clear, and engaging. Viewers are more likely to recall information that was presented in a video than in text. Use this to your advantage and make a pitch.

Creative Video Builds Trust and Sales

Videos allow companies flexibility and creativity. Don’t just stop with your website — include videos with your email campaigns too. Including videos will increase both email open rates and click rates.

Additionally, videos build a connection and foster trust with potential customers. What better way of sharing what your business or service can do than by giving customers something to see? Seeing the product or service in action can answer potential questions and allows customers to visualize using the products themselves. Furthermore, businesses can use videos to provide knowledge, engage your customers, and retain their interest for future sales.

Incorporating videos on your website is a game-changer for any business. As a starting point, there are three main content ideas that are essential for any business: brand overview, client testimonial, and quick FAQ videos.

JL Video: Creating videos you can feel

Subscribe to our Youtube channel and follow us on Instagram and LinkedIn for more tips on how to incorporate video marketing into your business. We produce engaging, professional, and creative videos that generate revenue and build brand awareness.

Our work has been featured in Forbes, and have created videos for several billion-dollar companies to reach their audience and grow their brand. Schedule your free consultation with our team to begin your video project today!