What is video marketing? Video marketing is, to keep it simple: using video to promote and market your product or service in an engaging and creative way using the world’s largest medium.

Video marketing also can be a powerful tool when used to educate your target audience. This education can often be the best way to sell your products or services, especially in the form of brand videos or FAQ videos.

The Growth of Video Marketing

In the past few years as we’ve seen technology grow and adapt, we’ve also seen marketing adapt to this medium. In 2015 if you had asked me, “Well, how many companies use video marketing and how good can it possibly be?” The number would be around 60 percent of all businesses using video marketing.”

However, a recent 2020 study by Wyzowl has shown that 85 percent of all businesses use video as a marketing tool. What’s more, out of those companies an astonishing 88 percent of new video marketers reported that videos alone gave a five percent increase to their ROI of the previous year.

Why Video Marketing? It works.

What is video marketing doing to companies to help them grow?

Well, there are a couple reasons. The first is that people are just watching more online videos than anything else. It is estimated that in 2021 people will spend at least 100 minutes a day watching online videos. That is a 19 percent increase from just 2019!

Secondly, studies done by NGData show that videos boost information retention. Meaning your audience is more likely to remember you. They found that 65 percent still retained information from video for up to three days later. Even emails with “video” in the subject line have a 19 percent increased chance of being opened.

Customers are 73 percent more likely to make a purchase after watching a video about a product or service.

Plus, video is what people want to see. Reports done by HubSpot Research showed that 54 percent of consumers want to see more videos from brands more than any other type of content. But it’s not just about your numbers and view count. It’s about making a human connection with your audience, and if you aren’t reaching them where they are, how can you make that connection?

Video Marketing, Done Right.

We’re happy to help show you the power video marketing can have for your business. If you’re new to video — don’t fret. We’ve worked with clients big and small, new to video marketing and experienced with it. No matter what, we’re excited to chat about what video can do for you.

As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us at JL Video and we will be happy to learn more about you. Please like us on Facebook, follow us on Instagram and Linkedin, and subscribe to us on YouTube and click the bell notification.

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today.

What is a SMART Goal?

Are you posting the smartest videos you can? When it comes to your brand’s video marketing strategy, you want to have SMART goals set — and we don’t just mean goals that are intelligent. What SMART goals come down to five attributes that every video marketing strategy should follow. Each letter in “SMART” stands for a different attribute your goal needs to have to be effective. Below are the five attributes that make up SMART goals. These are not only relevant for video marketing strategies, but also can be used throughout your business to set goals. By using these five goals for your business, you can ensure your goals are effective and implemented in your business.


Set a specific goal you want to accomplish through your videos. Ask yourself these questions: What do you want to achieve with your video? What kind of story do you want to tell? What are you hoping your audience will feel by watching this video? Why are you making this video in the first place?

It’s important to ask yourself and answer these questions when starting the video process. You always want to make sure your goal is more specific than “getting more views.”


Determine how you’ll measure success for your video marketing campaign. Do you want to capture a certain amount of leads with your video? Or perhaps your goal is to generate buzz or awareness on a new project? Or do you have a certain revenue goal?


Consider obstacles that may stand in your waywhen setting your goal. Examples of this are locations, talent, time constraints, or permits for filming by local authorities. Think ahead to avoid catastrophic complications. If you neglect to look at all the moving parts of a project,  you’re setting yourself up for failure.

With a professional video production company taking care of the shoot for you, many of these constraints can be easily taken care of.


Having relevant goals moves your team forward. Take time to consider these questions.

  • How does the video fit into the overall strategy of your current brand goals?
  • Will this video fit the personality of your brand?
  • Does the story you’re trying to tell line up with your brand values?
  • Does it align with any current projects?

If your video marketing campaign is not relevant to you, it won’t resonate with your potential clients.


Set a concrete deadline that you want this completed by. Make sure you tell other people on your team what your deadline is, that way t

hey can help keep you accountable to getting it done on time. Even without a hard deadline, it’s important to keep a sense of urgency around your video that way it doesn’t get lost in the endless lists of tasks to get done.

For a video marketing campaign, the SMART goal can also pertain to timeliness. For example, if your video was about social distancing and COVID-19 precautions, it may not be as relevant in the summer of 2021 as it was in 2020.

By keeping the project time-bound, you can ensure you’re getting your audience the information when it’s most important to them.

HubSpot Marketing Funnel | Video Marketing

Successful Video Marketing with SMART Goals

If you take the time to ask yourself the right questions and to prepare, you’ll find yourself being the smartest company on the block.

As always, if you want to learn about how to gain more customers and capture new clients through video marketing, please reach send us a message through the contact page. We will be happy to learn more about your business.

Please like us on Facebookfollow us on Instagram and LinkedIn, and subscribe to us on YouTube and click the bell for notifications. Share this with a business owner friend or marketing director. JL Video, a video production company Tampa, produces videos for brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness.

Schedule your free consultation with one of our team members to begin your next video project today!