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Today we are going to be breaking down the four aspects of a successful video marketing funnel model. Even if you or your business has only done a bit of video marketing, taking these steps and creating a marketing funnel using video can be greatly effective for your brand.

Let’s get into what a video marketing funnel could look like for your business

Using a Video Marketing Funnel

Video marketing is 50 percent engaging content and 50 great strategy. A great video marketing strategy always has a solid funnel. The funnel has four parts: Attract, Convert, Close, and Delight.

Ideally, your audience will start from the top of the funnel — attract, and your videos will lead them down through each section until they are delighted with the results..

Attract is building brand awareness. This is where you introduce your company, your values, and give a positive first impression. Convert is educating your audience. What do you have to offer? Close is illustrating a solution.

How can you better their lives with your brand? The final stage, Delight, is creating raving fans. Now that you’ve turned a lead into a customer, you want to keep engaging them with your business.

Using the Funnel in your Business

You might be asking, how do I apply this to my company? If you divide the funnel into two parts, upper and lower, you can see what kinds of videos you need to make and what to measure for marketing success.

Upper Funnel Videos are the first step in your audience’s journey. Their purpose is to build brand loyalty and grab your audience’s attention. These include brand overview, company culture, and funny commercials. Views and view times are good metrics you want to measure and monitor.

Lower Funnel Videos should lead to conversions and sales. These can be anything from product reviews, FAQ videos, and client testimonials. Therefore, conversions and goal completions are the metrics you want to focus on most.

Video Marketing That Works

JL Video understands how to create high-impact videos that incorporate analytics, sales, and psychology to get your audience’s attention. As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients, send us a message through the contact page and we will be happy to learn more about you.

We’re JL Video, a video production company Tampa. We produce videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Get in touch if you want to discuss how to start using video marketing to grow your business!

 

The Benefits of Embedded Videos

Businesses are always trying to improve their sales funnel, but one component they may not be investing enough in is incorporating embedded videos. In the current state of digital marketing, embedded video is an essential part of business that can set your brand apart and increase revenue.

Here are a few reasons why you should include embedded videos in your sales funnel, from email marketing to landing pages.

If you don’t know why video should be a large part of your sales funnel is, I highly suggest watching our video breaking down the video sales funnels.

Simply, you want to attract your audience to secure customer engagement with your product or service. There are many ways businesses can improve their approach to their sales funnel and embedding videos is one effective way. Well-produced video gets the customer’s attention, forms a memorable relationship, and, in turn, grows your sales.

Attracting your Audience

HubSpot MarketingOne of the first steps in the sales funnel is getting customer attraction. See the HubSpot funnel diagram, which shows how attracting the customer is the first step in any marketing strategy.

In a study completed by Hubspot, 54 percent of people stated they wanted more videos from marketers. As a business, you want to start by grabbing your audience’s attention. There’s no better way to do this than by including embedded video in your marketing.

Embedding lets you share your video, or someone else’s, and display it on a web page. Statistics show that Google is more likely to list websites that include an embdedded video on the first page of results. Embedded videos on a landing page increase conversion rates by 80 percent and encourage customers to interact with your brand.

Increase your website’s traffic with relevant videos to boost your conversion rates; these videos should be concise, clear, and engaging. Viewers are more likely to recall information that was presented in a video than in text. Use this to your advantage and make a pitch.

Creative Video Builds Trust and Sales

Videos allow companies flexibility and creativity. Don’t just stop with your website — include videos with your email campaigns too. Including videos will increase both email open rates and click rates.

Additionally, videos build a connection and foster trust with potential customers. What better way of sharing what your business or service can do than by giving customers something to see? Seeing the product or service in action can answer potential questions and allows customers to visualize using the products themselves. Furthermore, businesses can use videos to provide knowledge, engage your customers, and retain their interest for future sales.

Incorporating videos on your website is a game-changer for any business. As a starting point, there are three main content ideas that are essential for any business: brand overview, client testimonial, and quick FAQ videos.

JL Video: Creating videos you can feel

Subscribe to our Youtube channel and follow us on Instagram and LinkedIn for more tips on how to incorporate video marketing into your business. We produce engaging, professional, and creative videos that generate revenue and build brand awareness.

Our work has been featured in Forbes, and have created videos for several billion-dollar companies to reach their audience and grow their brand. Schedule your free consultation with our team to begin your video project today!