Today we are going to be breaking down the four aspects of a successful video marketing funnel model. Even if you or your business has only done a bit of video marketing, taking these steps and creating a marketing funnel using video can be greatly effective for your brand.

Let’s get into what a video marketing funnel could look like for your business

Using a Video Marketing Funnel

Video marketing is 50 percent engaging content and 50 great strategy. A great video marketing strategy always has a solid funnel. The funnel has four parts: Attract, Convert, Close, and Delight.

Ideally, your audience will start from the top of the funnel — attract, and your videos will lead them down through each section until they are delighted with the results..

Attract is building brand awareness. This is where you introduce your company, your values, and give a positive first impression. Convert is educating your audience. What do you have to offer? Close is illustrating a solution.

How can you better their lives with your brand? The final stage, Delight, is creating raving fans. Now that you’ve turned a lead into a customer, you want to keep engaging them with your business.

Using the Funnel in your Business

You might be asking, how do I apply this to my company? If you divide the funnel into two parts, upper and lower, you can see what kinds of videos you need to make and what to measure for marketing success.

Upper Funnel Videos are the first step in your audience’s journey. Their purpose is to build brand loyalty and grab your audience’s attention. These include brand overview, company culture, and funny commercials. Views and view times are good metrics you want to measure and monitor.

Lower Funnel Videos should lead to conversions and sales. These can be anything from product reviews, FAQ videos, and client testimonials. Therefore, conversions and goal completions are the metrics you want to focus on most.

Video Marketing That Works

JL Video understands how to create high-impact videos that incorporate analytics, sales, and psychology to get your audience’s attention. As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients, send us a message through the contact page and we will be happy to learn more about you.

We’re JL Video, a video production company Tampa. We produce videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Get in touch if you want to discuss how to start using video marketing to grow your business!

By including videos in your marketing strategy, you can boost content engagement, SEO, and tell stories that customers have never heard before. But it can be difficult to generate video content ideas for business without a dedicated creative in your office.

A study revealed that 88% of businesses that incorporate video marketing find an increase in their return on investment. But how do you incorporate videos into your marketing strategy? Here are three video content ideas that are essential for every business to start with, and what we recommend to our clients, from local businesses in Florida, to massive clients, like Duke Energy.

1. Brand Overview

Videos are a great asset to add to your website as it expands your reach and supplies the audience a preview of your business. Nearly 85% of companies invest in video marketing for their business. Perhaps the number one essential video to include in your website is a brand overview.

A brand overview will allow your audience to become familiar with what you do and why you do it. Keep it short and direct, anywhere between 30-90 seconds. Additionally, discuss your passion for what you do, why you do it, and what sets you apart. This can be a truly memorable experience for your audience that sets you apart.


“Talk about things like your purpose, beliefs, mission, and your vision. Get them behind the why — the movement of what drives you and then the who and the what will follow after,” said Jordan Lung, the CEO of JL Video. “You are going to find that the buy-in or the belief in you is far greater when you talk about why you do what you do.”


2.Client Testimonials

Client testimonial videos are a great way for consumers or potential clients to get to know what past partners felt about your collaboration. With a video testimonial, people don’t only read how effective your business is — they get to see it from a happy customer.

These video testimonials should start by communicating a problem your business solved for a customer.

“Communicating the problem creates curiosity, empathy, and engagement, because the viewer wants to know what happens at the end of the story,” Lung said. “Secondly, we want to know what the solution was that fixed the problem. What was that experience like?”

Often, this insight is the tipping point for clients to make the decision to go forward with your business. You want the videos to be professional, but still tell a story, your client’s story, while also providing brand awareness. Video testimonials are critical video content ideas for businesses.

3.FAQ Video

Produce creative and informative content to retain the audience’s attention. Creating short frequently asked question videos of about 15-30 seconds will give you an opportunity to share it with your email campaigns or post it on your social media platforms.

Not only will it put your products or services front and center, but it can give granular insight that may not be seen any other way.

In addition, a HubSpot study revealed that 54% of consumers want to see businesses incorporate more videos. Use this as an opportunity to interact with your followers. Use and respond to the FAQ from your social media accounts. Then, include the videos on your website and link to your social media accounts. This is just one way that FAQ videos can be used to generate customers for your business.

Capture your Audience with JL Video

We’re JL Video, a video production company Tampa. We’ve produced videos for billion-dollar brands, helping them connect to their audiences throughout the entire country. We produce engaging, professional, and creative videos that tell a story, generate revenue, and build brand awareness. Schedule your free consultation with one of our team members to begin your project today.

Part of investing in video marketing for your business is understanding the importance of professional video editing. Professional video editing can turn average video into something your audience can connect with.

With modern video editing software, it’s easy for anyone to call themselves a video editor. Just adjust color settings and add some fluffy transitions, right? Well, when it comes to your business, it’s best to leave it in the hands of professional video editors with experience in video production.

This way, you know your video production is going to be on-brand and form lasting memories for your audience.

How Professional Video Editing Captivates Customers

Video editors can turn a good video for your business into a great marketing tool that will attract and retain customers. Maybe it’s just a quick video from an iPhone. Maybe your business knows how to take professional videos, but has no experience with video editing software.

Well, that’s what professional video editors can do for you. Professional video editors have years of experience producing on-brand video experiences for businesses. Making a professional video takes time and editing that video to be successful takes even more time and skill.

Professional Video Editing Software & Equipment

Visual marketing and entertainment is the most effective domain for professional video editors. Not only will their creativity bring your video to the next level, but their expertise will provide a reliable return on investment. Video editors bring a creative angle to your project and transform it from a moving image to a story that the audience connects with.

Professional video editing takes tremendous technical skill and an eye for detail. Hiring a professional means that you get access to rather expensive video editing software and technology.

You don’t have to search up what’s the best video software to download and teach yourself — the professionals will have the best software prepared. After all, nothing is more distracting or unappealing than a video with bad audio or visual quality.

Save Time & Money

Editing a video can take a massive amount of time when you have to learn everything you’re doing. And even then, it can be difficult to create something visually-appealing from the start.

If you’re just trying to cut costs then expect a cheap final product that may not even provide a good ROI. That’s a waste of time and money that you can’t get back. Hire a professional video editor and not only will the work get done quickly, but it will also be completed with better quality that goes beyond expectations.

In addition, professional video editors understand the video marketing industry and know what tricks will work for expanding your video’s reach.

Lastly, video editors’ experience allows them to be prepared for any situation or technical issue that would otherwise delay your team. Don’t waste your time and money with a video that is too embarrassing to share when you can invest in a professional video editor to create the best footage to fit your needs.

Video Editing with JL Video

Video editing services from JL Video are perfect for creating:

  • Timelapses
  • Testimonials
  • FAQs
  • Commercials
  • Tutorials
  • Event Videos

No more time spent trying to learn video editing software on your own. Whether it’s a testimonial, FAQ, or brand video — our high-quality post-production services can help your brand tell its story.

We take your raw video and give it all the touches it needs to make your business look great. Contact us today to learn how our team of professionals can create and edit a video to best present your brand.


How often should you be posting new social media video content? If you’re a business owner, marketing director, or social media manager that wants to connect to your audience more effectively, you need to be posting social media video at least weekly!

Gary Vaynerchuk is an authority on brand communication via video. Vaynerchuk says: “You need 100 pieces of content each day!” You’re probably thinking, “Yikes! That’s a ton of content. How in the world can someone expect me to do that? You’re insane!” You’re not far off in thinking that.

However, if you think about it, we’re in a time where content is so easily created. Your smartphone is one of the most powerful tools ever created by mankind. That is the easiest place to start. It’s accessible — most people have one — and can be a great resource to quickly show what’s going with your business.

On the flip side, having video professionally produced is extremely affordable and having it marketed on Facebook, Instagram, YouTube, and Linkedin is even more affordable. People want to be entertained, educated, and engaged with. Good video is literally the best way to do so!

How to Start Posting More on Social Media

So, let’s make a real-life example. Let’s say you own a dermatology clinic. You are seeing hundreds of patients each week. Look at those patients as potentials for social media video content: case studies, client testimonials, frequently asked question videos, before-and-after videos, tutorial videos, day-in-the-life videos, staff highlight videos, equipment “shot-off” videos, and so on.

These can all be cut up and posted on social media. 100 pieces of content per week now looks fairly attainable.

Now, where do you put those pieces of content? There should be videos and photos being posted to Instagram and Facebook stories, and potentially even TikTok. Additionally, you can have well-polished videos produced and uploaded on Facebook, Instagram, YouTube, and Linkedin posts. The big question you must answer is: “How much do you want people to talk about your business?” Think about it! Content is king and consistency is king. Content gets people talking.

So, when asking how often to post new social media video content, you should be asking: “How fast do I want to grow?”

Why Post Social Media Video?

Video is a machine and, when harnessed correctly, can generate tens of thousands, hundreds of thousands, and even millions in revenue. Many of our clients at JL Video are on a one-off basis with us. We create the video and they market it online. Other clients post new content we create each week and a few times per month. Here’s why: video is at an all-time high, and will continue to grow as the most connectable source of media. People want to engage more with videos.

Do you like to see your marketing dollars go to something that will generate an incredible ROI? Obviously, yes! Videos are 1,200% more sharable on social media over pictures and text posts. So that begs the question, “What marketing asset do you want working for you?” Video is the way to go and the best way to drive revenue and brand awareness is through consistent videos with valuable content.

Trust JL Video for Social Media Video

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!


The Benefits of Embedded Videos

Businesses are always trying to improve their sales funnel, but one component they may not be investing enough in is incorporating embedded videos. In the current state of digital marketing, embedded video is an essential part of business that can set your brand apart and increase revenue.

Here are a few reasons why you should include embedded videos in your sales funnel, from email marketing to landing pages.

If you don’t know why video should be a large part of your sales funnel is, I highly suggest watching our video breaking down the video sales funnels.

Simply, you want to attract your audience to secure customer engagement with your product or service. There are many ways businesses can improve their approach to their sales funnel and embedding videos is one effective way. Well-produced video gets the customer’s attention, forms a memorable relationship, and, in turn, grows your sales.

Attracting your Audience

HubSpot MarketingOne of the first steps in the sales funnel is getting customer attraction. See the HubSpot funnel diagram, which shows how attracting the customer is the first step in any marketing strategy.

In a study completed by Hubspot, 54 percent of people stated they wanted more videos from marketers. As a business, you want to start by grabbing your audience’s attention. There’s no better way to do this than by including embedded video in your marketing.

Embedding lets you share your video, or someone else’s, and display it on a web page. Statistics show that Google is more likely to list websites that include an embdedded video on the first page of results. Embedded videos on a landing page increase conversion rates by 80 percent and encourage customers to interact with your brand.

Increase your website’s traffic with relevant videos to boost your conversion rates; these videos should be concise, clear, and engaging. Viewers are more likely to recall information that was presented in a video than in text. Use this to your advantage and make a pitch.

Creative Video Builds Trust and Sales

Videos allow companies flexibility and creativity. Don’t just stop with your website — include videos with your email campaigns too. Including videos will increase both email open rates and click rates.

Additionally, videos build a connection and foster trust with potential customers. What better way of sharing what your business or service can do than by giving customers something to see? Seeing the product or service in action can answer potential questions and allows customers to visualize using the products themselves. Furthermore, businesses can use videos to provide knowledge, engage your customers, and retain their interest for future sales.

Incorporating videos on your website is a game-changer for any business. As a starting point, there are three main content ideas that are essential for any business: brand overview, client testimonial, and quick FAQ videos.

JL Video: Creating videos you can feel

Subscribe to our Youtube channel and follow us on Instagram and LinkedIn for more tips on how to incorporate video marketing into your business. We produce engaging, professional, and creative videos that generate revenue and build brand awareness.

Our work has been featured in Forbes, and have created videos for several billion-dollar companies to reach their audience and grow their brand. Schedule your free consultation with our team to begin your video project today!

How does a video production company create the perfect client testimonial video? We follow a proven three-step process to ensure we get compelling and powerful client testimonial videos for our clients. We call it the  PSA system — or problem, solution, appeal. 

Keep in mind, this three-step process is not industry-sensitive. Therefore, if you’re in a room of personal injury lawyers, AC technicians, chiropractors, or a hundred other professions, we follow this same formula. 

Client Testimonial Video Step #1: Know the Problem

First off, we want to know the problem the client was facing. Before making a purchase, we are looking for a service or product that will fix a problem we’re experiencing. Whatever the situation in life is, we want it either gone, minimized, or rerouted.

Our first step is to establish the issue at hand. Let’s say you build beautiful custom pools. Your clients, before buying a pool from you, probably felt they couldn’t entertain guests. They wanted an outdoor oasis, a peaceful place to unwind at the end of the day. So, they decided to start investing in a breathtaking pool, brick pavers, outdoor kitchen, patio furniture, and more to make that dream a reality.

On a side note, communicating a problem creates curiosity, empathy, and engagement because the viewer wants to know what happens in the story.

Client Testimonial Video Step #2: The Solution

Secondly, we want to know what the solution was that fixed the problem. What was the experience like? What did the company do? What was the process? How did the pool company in our example create a peaceful oasis that can also entertain guests?

We ask those questions to pull out details in the story. This vital step further connects the viewers to the story, allowing them to feel happiness, as well as showing off what the final product looked like. 

Client Testimonial Video Step #3: The Appeal

Lastly, we want to know the appeal. Why does the client recommend the company? What impressed them about the experience? Why do they deserve trust from others? This is the appeal on behalf of the company giving the testimonial to.

These three steps are simple, yet crucial for effective storytelling. Not only do they enlist an emotional response, but they show how a company overcomes problems, solves them with creative solutions, and deserves trust.

Trust JL Video for Client Testimonials

If you want to see what our client testimonials look like, visit our YouTube channel and look at the testimonials playlist. As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us and we will be happy to learn more about you. To learn more, like us on Facebook, follow us on Instagram and LinkedIn, and subscribe to us on YouTube and click the bell notification.

You can trust JL Video, video production company Tampa, to produce your client testimonial. Our award-winning team produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!