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What is video marketing? Video marketing is, to keep it simple: using video to promote and market your product or service in an engaging and creative way using the world’s largest medium.

Video marketing also can be a powerful tool when used to educate your target audience. This education can often be the best way to sell your products or services, especially in the form of brand videos or FAQ videos.

The Growth of Video Marketing

In the past few years as we’ve seen technology grow and adapt, we’ve also seen marketing adapt to this medium. In 2015 if you had asked me, “Well, how many companies use video marketing and how good can it possibly be?” The number would be around 60 percent of all businesses using video marketing.”

However, a recent 2020 study by Wyzowl has shown that 85 percent of all businesses use video as a marketing tool. What’s more, out of those companies an astonishing 88 percent of new video marketers reported that videos alone gave a five percent increase to their ROI of the previous year.

Why Video Marketing? It works.

What is video marketing doing to companies to help them grow?

Well, there are a couple reasons. The first is that people are just watching more online videos than anything else. It is estimated that in 2021 people will spend at least 100 minutes a day watching online videos. That is a 19 percent increase from just 2019!

Secondly, studies done by NGData show that videos boost information retention. Meaning your audience is more likely to remember you. They found that 65 percent still retained information from video for up to three days later. Even emails with “video” in the subject line have a 19 percent increased chance of being opened.

Customers are 73 percent more likely to make a purchase after watching a video about a product or service.

Plus, video is what people want to see. Reports done by HubSpot Research showed that 54 percent of consumers want to see more videos from brands more than any other type of content. But it’s not just about your numbers and view count. It’s about making a human connection with your audience, and if you aren’t reaching them where they are, how can you make that connection?

Video Marketing, Done Right.

We’re happy to help show you the power video marketing can have for your business. If you’re new to video — don’t fret. We’ve worked with clients big and small, new to video marketing and experienced with it. No matter what, we’re excited to chat about what video can do for you.

As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us at JL Video and we will be happy to learn more about you. Please like us on Facebook, follow us on Instagram and Linkedin, and subscribe to us on YouTube and click the bell notification.

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today.

Video marketing has quickly become the marketing go-to, as corporations large and small have seen its effectiveness to capture audiences. With professional video marketing, businesses are finding a significant increase in their return on investment. Video has become king. But how much does corporate video production cost?

Ultimately, how much your business should spend comes down to your overall marketing budget. When it comes to individual video productions, costs can range from $2,500 to $100,000 or even more.

Video Production Budgeting

How much does corporate video production cost? Well, the true answer is, it depends. Corporate video production can range anywhere from $1,000 for a simple video or professional video editing to over $50,000.  With such a wide range it can be difficult to try to budget accordingly. Well, we want to introduce you to the budget model for video marketing.

The Bucket Model

The bucket represents the annual revenue of your business. In this example, the annual revenue is $5 million and from that revenue, 10 percent  — or $500,000 — should be allocated as your marketing budget. With the rise in social media usage across all generations, the importance of digital marketing is steadily increasing and should be reflected in your annual budget. Over half of that 10 percent should be reserved for digital marketing, rather than in-person events.

Ultimately, that means about 2-3 percent of your annual revenue should go into video production and marketing.

Factors that influence Video Production Cost

The reason for the wide range in video production costs is that there are many different factors that can contribute to the final price. Most importantly, the quality and experience of the video production studio you’re working with can influence the cost.

For JL Video, most of our video projects cost a wide range to produce, anywhere from $2,500 to over $100,000. However, for a video project where our team is on-site, the common video production cost ranges from $10,000-$25,000.

Type of Video

Is this a product or service promo? Or are you filming testimonials? The type of video you intend to film will have some influence over the price as it affects factors such as the length and location.

If you’re doing a brand overview or a video about your office space, you need to decide how many employees will be shown. The more people, the more complicated and expensive the production can become. Based on the type of video, a video production team may need more hands and rentals for the set, props, and equipment. And, for larger productions, don’t forget the catering!

Not sure what video to film? Check some of our blogs such as three video content ideas for business. The first thing to consider is what do you want the video to do for you and your business? That can help decide what will be most effective to reach your goals, and a professional video production company can help with that.

Length and Location

The length of the production is another big contributor to the final price. Obviously, a two- or three-minute video will most likely cost more than a 30-second teaser. However, you should also consider what is being filmed and where.

A video with different settings will require more editing than a video that has an established backdrop. Additionally, a video production company may need to rent out space for the live production or move from location-to-location. Suddenly, that simple 30-second video is more complex if it needs to be filmed in five different locations. Ultimately, when it comes to the length of the video, the time and skill it takes to edit the video are what you’re paying for.

Professional Editing

Often many forget about the extra touches that come with creating a professional video to make it look great. These editing features can be anything from editing hair and make-up, narration, and licensing fees for music. No matter what kind of video you are filming, you’re going to find the fees for this added editing.

That being said, these editing features and hours poured into making it look great can switch a video from something cheap to a more expensive, but also more-recognized, video marketing campaign.

If you’re going to spend the money on a video production, don’t try to skimp out on special effects. If you want the video to capture your audience and increase click-rates, quality is key. Ultimately, once again, the cost for editing will change depending on the type of video in production and the experience editors have.

Trust the Video Production Professionals at JL Video

JL Video is an award-winning video production company in Tampa, Florida, telling creative stories that customers remember. We’ve worked with billion-dollar companies such as Duke Energy and 3M. When it comes to investing in an experienced and professional video production team, look no further than JL Video.

Whether you’re looking for a video production company to film or edit your video, we can help you reach your goals with video marketing. Contact us today to discuss how we can move your audience to action with video.

By including videos in your marketing strategy, you can boost content engagement, SEO, and tell stories that customers have never heard before. But it can be difficult to generate video content ideas for business without a dedicated creative in your office.

A study revealed that 88% of businesses that incorporate video marketing find an increase in their return on investment. But how do you incorporate videos into your marketing strategy? Here are three video content ideas that are essential for every business to start with, and what we recommend to our clients, from local businesses in Florida, to massive clients, like Duke Energy.

1. Brand Overview

Videos are a great asset to add to your website as it expands your reach and supplies the audience a preview of your business. Nearly 85% of companies invest in video marketing for their business. Perhaps the number one essential video to include in your website is a brand overview.

A brand overview will allow your audience to become familiar with what you do and why you do it. Keep it short and direct, anywhere between 30-90 seconds. Additionally, discuss your passion for what you do, why you do it, and what sets you apart. This can be a truly memorable experience for your audience that sets you apart.

“Talk about things like your purpose, beliefs, mission, and your vision. Get them behind the why — the movement of what drives you and then the who and the what will follow after,” said Jordan Lung, the CEO of JL Video. “You are going to find that the buy-in or the belief in you is far greater when you talk about why you do what you do.”

 

2.Client Testimonials

Client testimonial videos are a great way for consumers or potential clients to get to know what past partners felt about your collaboration. With a video testimonial, people don’t only read how effective your business is — they get to see it from a happy customer.

These video testimonials should start by communicating a problem your business solved for a customer.

“Communicating the problem creates curiosity, empathy, and engagement, because the viewer wants to know what happens at the end of the story,” Lung said. “Secondly, we want to know what the solution was that fixed the problem. What was that experience like?”

Often, this insight is the tipping point for clients to make the decision to go forward with your business. You want the videos to be professional, but still tell a story, your client’s story, while also providing brand awareness. Video testimonials are critical video content ideas for businesses.

3.FAQ Video

Produce creative and informative content to retain the audience’s attention. Creating short frequently asked question videos of about 15-30 seconds will give you an opportunity to share it with your email campaigns or post it on your social media platforms.

Not only will it put your products or services front and center, but it can give granular insight that may not be seen any other way.

In addition, a HubSpot study revealed that 54% of consumers want to see businesses incorporate more videos. Use this as an opportunity to interact with your followers. Use and respond to the FAQ from your social media accounts. Then, include the videos on your website and link to your social media accounts. This is just one way that FAQ videos can be used to generate customers for your business.

Capture your Audience with JL Video

We’re JL Video, a video production company Tampa. We’ve produced videos for billion-dollar brands, helping them connect to their audiences throughout the entire country. We produce engaging, professional, and creative videos that tell a story, generate revenue, and build brand awareness. Schedule your free consultation with one of our team members to begin your project today.

How often should you be posting new social media video content? If you’re a business owner, marketing director, or social media manager that wants to connect to your audience more effectively, you need to be posting social media video at least weekly!

Gary Vaynerchuk is an authority on brand communication via video. Vaynerchuk says: “You need 100 pieces of content each day!” You’re probably thinking, “Yikes! That’s a ton of content. How in the world can someone expect me to do that? You’re insane!” You’re not far off in thinking that.

However, if you think about it, we’re in a time where content is so easily created. Your smartphone is one of the most powerful tools ever created by mankind. That is the easiest place to start. It’s accessible — most people have one — and can be a great resource to quickly show what’s going with your business.

On the flip side, having video professionally produced is extremely affordable and having it marketed on Facebook, Instagram, YouTube, and Linkedin is even more affordable. People want to be entertained, educated, and engaged with. Good video is literally the best way to do so!

How to Start Posting More on Social Media

So, let’s make a real-life example. Let’s say you own a dermatology clinic. You are seeing hundreds of patients each week. Look at those patients as potentials for social media video content: case studies, client testimonials, frequently asked question videos, before-and-after videos, tutorial videos, day-in-the-life videos, staff highlight videos, equipment “shot-off” videos, and so on.

These can all be cut up and posted on social media. 100 pieces of content per week now looks fairly attainable.

Now, where do you put those pieces of content? There should be videos and photos being posted to Instagram and Facebook stories, and potentially even TikTok. Additionally, you can have well-polished videos produced and uploaded on Facebook, Instagram, YouTube, and Linkedin posts. The big question you must answer is: “How much do you want people to talk about your business?” Think about it! Content is king and consistency is king. Content gets people talking.

So, when asking how often to post new social media video content, you should be asking: “How fast do I want to grow?”

Why Post Social Media Video?

Video is a machine and, when harnessed correctly, can generate tens of thousands, hundreds of thousands, and even millions in revenue. Many of our clients at JL Video are on a one-off basis with us. We create the video and they market it online. Other clients post new content we create each week and a few times per month. Here’s why: video is at an all-time high, and will continue to grow as the most connectable source of media. People want to engage more with videos.

Do you like to see your marketing dollars go to something that will generate an incredible ROI? Obviously, yes! Videos are 1,200% more sharable on social media over pictures and text posts. So that begs the question, “What marketing asset do you want working for you?” Video is the way to go and the best way to drive revenue and brand awareness is through consistent videos with valuable content.

Trust JL Video for Social Media Video

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!

Businesses are always trying to improve their sales funnel, but one component they may not be investing enough in is incorporating embedded videos. In the current state of digital marketing, embedded video is an essential part of business that can set your brand apart and increase revenue.

Here are a few reasons why you should include embedded videos in your sales funnel, from email marketing to landing pages.

The Benefits of Embedded Videos

If you don’t know why video should be a large part of your sales funnel is, I highly suggest watching our video breaking down the video sales funnels.

Simply, you want to attract your audience to secure customer engagement with your product or service. There are many ways businesses can improve their approach to their sales funnel and embedding videos is one effective way. Well-produced video gets the customer’s attention, forms a memorable relationship, and, in turn, grows your sales.

Attracting your Audience

HubSpot MarketingOne of the first steps in the sales funnel is getting customer attraction. See the HubSpot funnel diagram, which shows how attracting the customer is the first step in any marketing strategy.

In a study completed by Hubspot, 54 percent of people stated they wanted more videos from marketers. As a business, you want to start by grabbing your audience’s attention. There’s no better way to do this than by including embedded video in your marketing.

Embedding lets you share your video, or someone else’s, and display it on a web page. Statistics show that Google is more likely to list websites that include an embdedded video on the first page of results. Embedded videos on a landing page increase conversion rates by 80 percent and encourage customers to interact with your brand.

Increase your website’s traffic with relevant videos to boost your conversion rates; these videos should be concise, clear, and engaging. Viewers are more likely to recall information that was presented in a video than in text. Use this to your advantage and make a pitch.

Creative Video Builds Trust and Sales

Videos allow companies flexibility and creativity. Don’t just stop with your website — include videos with your email campaigns too. Including videos will increase both email open rates and click rates.

Additionally, videos build a connection and foster trust with potential customers. What better way of sharing what your business or service can do than by giving customers something to see? Seeing the product or service in action can answer potential questions and allows customers to visualize using the products themselves. Furthermore, businesses can use videos to provide knowledge, engage your customers, and retain their interest for future sales.

Incorporating videos on your website is a game-changer for any business. As a starting point, there are three main content ideas that are essential for any business: brand overview, client testimonial, and quick FAQ videos.

JL Video: Creating videos you can feel

Subscribe to our Youtube channel and follow us on Instagram and LinkedIn for more tips on how to incorporate video marketing into your business. We produce engaging, professional, and creative videos that generate revenue and build brand awareness.

Our work has been featured in Forbes, and have created videos for several billion-dollar companies to reach their audience and grow their brand. Schedule your free consultation with our team to begin your video project today!

How does a video production company create the perfect client testimonial video? We follow a proven three-step process to ensure we get compelling and powerful client testimonial videos for our clients. We call it the  PSA system — or problem, solution, appeal. 

Keep in mind, this three-step process is not industry-sensitive. Therefore, if you’re in a room of personal injury lawyers, AC technicians, chiropractors, or a hundred other professions, we follow this same formula. 

Client Testimonial Video Step #1: Know the Problem

First off, we want to know the problem the client was facing. Before making a purchase, we are looking for a service or product that will fix a problem we’re experiencing. Whatever the situation in life is, we want it either gone, minimized, or rerouted.

Our first step is to establish the issue at hand. Let’s say you build beautiful custom pools. Your clients, before buying a pool from you, probably felt they couldn’t entertain guests. They wanted an outdoor oasis, a peaceful place to unwind at the end of the day. So, they decided to start investing in a breathtaking pool, brick pavers, outdoor kitchen, patio furniture, and more to make that dream a reality.

On a side note, communicating a problem creates curiosity, empathy, and engagement because the viewer wants to know what happens in the story.

Client Testimonial Video Step #2: The Solution

Secondly, we want to know what the solution was that fixed the problem. What was the experience like? What did the company do? What was the process? How did the pool company in our example create a peaceful oasis that can also entertain guests?

We ask those questions to pull out details in the story. This vital step further connects the viewers to the story, allowing them to feel happiness, as well as showing off what the final product looked like. 

Client Testimonial Video Step #3: The Appeal

Lastly, we want to know the appeal. Why does the client recommend the company? What impressed them about the experience? Why do they deserve trust from others? This is the appeal on behalf of the company giving the testimonial to.

These three steps are simple, yet crucial for effective storytelling. Not only do they enlist an emotional response, but they show how a company overcomes problems, solves them with creative solutions, and deserves trust.

Trust JL Video for Client Testimonials

If you want to see what our client testimonials look like, visit our YouTube channel and look at the testimonials playlist. As always, if you want to learn about how to gain more customers and stop losing out on capturing new clients please reach out to us and we will be happy to learn more about you. To learn more, like us on Facebook, follow us on Instagram and LinkedIn, and subscribe to us on YouTube and click the bell notification.

You can trust JL Video, video production company Tampa, to produce your client testimonial. Our award-winning team produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. We produce engaging, professional, and creative videos that generate revenue and build brand awareness. Schedule your free consultation with one of our team members to see begin your project today by clicking here!