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So, what’s the deal with Instagram Reels? How are they used for business and optimized for success? Instagram Reels Highlights, let’s talk about the do’s and dont’s.

What should your Instagram Reels have to be successful and get lots of traction?

Fresh Content: In the past, the only option Instagram users had been to take or upload photos and images to their accounts. The Reels feature allows you to shake up your profile with an entirely new form of video content.

Higher Engagement: Many users, from individual influencers to business brands, have seen engagement levels start to soar since they began to use the Reels feature and share videos with their followers.

Express Your Creativity: As explained above, Reels comes with lots of fun features like special effects and audio options, so it’s an excellent option for those who like to get creative and want to express themselves differently. Unlocking the Reels Algorithm Of course, as with any other significant social media feature, Reels is based on a mysterious and complex algorithm that users need to try and figure out to get their videos viewed by the highest amounts of people. For a while after the feature launch, IG users were in the dark regarding how the algorithm worked and what they needed to do to get their videos featured and highlighted. Fortunately, the platform has since revealed some essential ‘dos and don’ts’ for those who want to get the best results.

Create content that is fun, entertaining, and engaging for other users, such as clips that make people laugh or inspire them.

Be unique and fresh with your approach, including unexpected surprises or twists in your clips and starting new online trends. Always film your videos vertically to have the best chance of them getting featured. Make use of Reels’ features such as text boxes, filters, and special AR effects. Make use of audio from the Instagram music library or your own original audio to avoid any rights issues.

What are the don’ts?

Do not upload low-quality clips with blurry visuals and unclear images. Avoid copying and pasting content from other apps, especially TikTok. Steer clear of content that features logos or watermarks and videos with borders or other visual effects that detract from the viewing experience. Don’t cover up most of the content with large text. Avoid content that could violate Instagram’s guidelines. If you follow these tips, you’ll be able to hack the Reels algorithm in no time and get your video content out to the broadest possible audience, bringing in new followers and building your brand in the process.

If you got some value from our chat, please smash the like and subscribe button and share this video on your favorite social media platform. See you in the next video! JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry.

Schedule your meeting here to talk with our team!

Our experience, courtesy, and knowledge are what will take your video to the next level. Contact us today to learn how we can take your concept and turn it into a marketing success.

 

So, what’s the deal with Instagram Reels? How are they used for business and optimized for success? Stick around for this quick video where we dive into Instagram Reels. Hey guys, Jordan Lung here from JL Video. Since it was first launched back in 2010, Instagram has become one of the most popular social media sites in history. A big part of the platform’s success has been its ability to change and grow in line with the times. This is an elemental maneuver for success, in most, if not all, industries, but particularly in social media.

Even when competing brands like TikTok have begun to emerge, Instagram has always known the right ways to respond and the platform has launched a great new feature known as ‘Instagram Reels’. The Reels feature for Instagram was launched back in August of 2020. Instagram marketed it as a new way for users to create content, and the feature was instantly compared with TikTok… for a good reason. Instagram’s format allows users to record and edit 15-second videos with audio, special effects, and so much more.

You can edit multiple clips together into your Reels and share them with friends and followers via your Feed, or even make them available for public viewing in the entire instagram community if you prefer. Using this feature is quick and easy. Users simply need to select the Reels option on the Instagram camera and then check out the various features to film their videos straight from the app or upload previously recorded clips from their devices. You can choose songs from the Instagram library or add your own audio, as well as trying out vibrant augmented reality effects, timers, countdowns, different speed settings, and so on. Now we’ve educated you on what all Instagram Reels have to offer, but why should you use reels? This feature is fairly new for the Instagram community, but there are many reasons to implement this feature to engage with, boost your audience, and amp-up your business/brand’s marketing strategy.

If you got some value from our chat, please smash the like and subscribe button and share this video on your favorite social media platform. See you in the next video! JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry.

Schedule your meeting here to talk with our team!

Our experience, courtesy, and knowledge are what will take your video to the next level. Contact us today to learn how we can take your concept and turn it into a marketing success.

 

In this video, we feature the CanonC500mii camera body, Sigma 18-35mm F1.8, Anton Bauer XT 150VM, Teradek Bolt LT 4K 750, and Atomos Shogun Inferno 4K. We shot this in our studio over a black background with a small amount of light shooting through our Aputure spotlight and lighting filter. We wanted to make a really moody video with cinematic lighting and a pinch of red to accentuated the features, as well as tie into our branding. The camera rig was positioned on a rotation turn table so it would spin perfectly. Our team started the shot with it fully assembled, then disassembled it carefully so the rig wasn’t moved. Our editing team cut the video in reverse so the rotations would cut seamlessly into the next frame with gear on, making it seam like the camera was being built.

We love camera gear! Our team likes to geek out on the latest and greatest video production equipment because it gives us an opportunity to dream bigger and be challenged to think differently. Our industry forces us to not be satisfied with the status quo. To be current and modern, we must incorporate the newest advancements to be successful, and ultimately give the client the best possible experience!

If you got some value from our chat, please smash the like and subscribe button and share this video on your favorite social media platform. See you in the next video! JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry. Schedule your meeting here to talk with our team!

Our experience, courtesy, and knowledge are what will take your video to the next level. Contact us today to learn how we can take your concept and turn it into a marketing success.

 

It’s impossible to deny: far too many personal injury law videos on the web are garbage. The Internet is jam-packed with one lawyer after another talking about their big courtroom victories, how much experience they have, the money they have recovered, phony reenactments, and cheesy courtroom appearances. Today, we’re going to talk about why lawyer videos suck, but more importantly, how to make them better with incredible results.

Hey guys, Jordan Lung here with JL Video. In a crowded marketplace full of personal injury lawyers screaming, “I’m the greatest”, what can you do to differentiate your video content from the pack?  Be different. And that’s exactly what we are here for: to help \ell your story and how it has led you to where you are now.

When it comes time to shoot the first video for your firm, we recommend creating a brand story video. In this video, you need to share what makes you passionate about your job and communicate that to your audience. Your video shouldn’t be a documentary. Rather, it should be a relatively short story – 2 minutes or less – that resonates with potential clients. Remember, the attention span of consumers is ultra-limited and you need to get to the point fairly quickly. You’ll want to mention things like: how did you get into your practice, what drives you to do what you do each day, and how does it make you feel seeing positive results in a settlement for your clients. You should pull at the heartstrings of your audience. You want them to know you.

Another video that is extremely helpful and necessary for your firm are client testimonials. These need to be about 1 minute long, shot in your office, beautiful outdoor scene, or their house. You’ll want to know what happened, what injuries your client sustained, the treatments undergone, and most importantly, the process why which you were able to give them a positive outcome. You’ll want to shoot b-roll footage of you guys talking, smiling, showing concern and care. You need to show shots of you working hard behind the scenes, fighting for your client. These are incredibly helpful clips that will build a compelling story.

With clients telling their own story and experience in working with you, potential clients will be inspired and gravitate towards you and your firm. Your clients are telling real stories about how you solved complex legal issues for them— you saved them and their family from catastrophe and they want the world to know. Video marketing is the best face-to-face conversation you can have with your audience. This avenue opens up a line of communication that is invaluable.

I hope this info was helpful and you, as a lawyer, are able to stop making ineffective videos. If you got some value from our chat, I’d love you to smash the like and subscribe button and share this video on your favorite social media platform. If you think you’d like to talk to us at JL Video to produce videos for your firm, contact us at jlvideo.com. See you in the next video!

If you got some value from our chat, please smash the like and subscribe button and share this video on your favorite social media platform. See you in the next video! JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry. Schedule your meeting here to talk with our team!

Our experience, courtesy, and knowledge are what will take your video to the next level. Contact us today to learn how we can take your concept and turn it into a marketing success.

 

How long should videos last? Hey guys, Jordan Lung here from JL Video. The rule of thumb is to keep most videos under two minutes, but optimal video length varies depending on where you share or embed the video. This is the key distinction in answering this question. We’ve come a long way in video lengths since I started JL Video in 2013. Most brand story videos were 3-5 minute long and the thought of doing 15 second long videos was not the norm. A lot has changed since then.

No two social media sites are the same, so no two video lengths are the same. A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. On top of all that, social algorithms are always being updated, so what’s true today will change in the near future. Here are some really interesting video length stats based on the social channel:

Facebook:
Successful in-feed Facebook videos tend to be 24 to 90 seconds long. Facebook videos are permitted to roll for an epic four hours, but just because you can upload Gone with the Wind doesn’t mean you should. It probably far exceeds the Facebook user’s attention span, and that’s a lot of video to produce.

On the other end of the spectrum are Facebook Stories. Those user-generated videos expire after 24 hours and can’t exceed 20 seconds. For Facebook ads, put the juiciest information in the first 5 to 10 seconds, though these can also be four hours long.

Facebook Live is a great way to connect with customers in real-time. You can broadcast for up to four hours and, as with Instagram Live. The longer your live video runs, the greater your chances that people will discover it. Just make sure not to go below 10 minutes, which is about how much time it takes for people to be notified and tune in.

Pro Tip: To make your brand’s Facebook page more engaging, replace the cover photo with a 20 to 90-second video.

Instagram:
Make your Instagram videos around 30 seconds long. Although the platform gives you up to 60 seconds, the midway point is the sweet spot for Instagram’s busy, multi-tasking, often traveling audience. When it comes to video ads and Instagram Stories ads, try to cover your key message in the first 15 seconds.

For IGTV, videos can be 10 minutes long. Larger brands can petition to have their video limit increased to one hour.

For Instagram Live Videos, hit record and just keep filming. The longer you roll, the larger the audience you’ll have the opportunity to attract. The maximum length is 60 minutes, but you can start another live broadcast immediately after, if desired. Shoot for at least 10 minutes, but longer is often better when it comes to this format.

YouTube:
Make B2B videos on YouTube 2 minutes or less. Though YouTube videos can run for up to 12 hours, demand for that type of content probably isn’t there for most branded content.

As for video ads, our advice is to stick to 15 to 20 seconds if you’re using pre-roll ads, or six seconds for what are known as bumper ads, which are intended for brand awareness.

If you do a lot of product unboxing or software tutorials, it’s fine to go 5-10 minutes long. YouTube actually likes it when you make longer videos since it, in theory, keeps people on YouTube longer. The longer someone is on YouTube, the more ads they can make you watch, thus keeping the beast fed.


Well, now you know the ideal video length based off of the social channel you’re on. Go out there, make some content, and watch your audience grow. If you got some value from our chat, please smash the like and subscribe button and share this video on your favorite social media platform. See you in the next video! JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry. Schedule your meeting here to talk with our team!

Our experience, courtesy, and knowledge are what will take your video to the next level. Contact us today to learn how we can take your concept and turn it into a marketing success.

 

This type of video shows your client talking about your brand and about the experience of working with your company. They help a lot when you need to build brand trust, and they’ll inform your target audience of how great your product is! These videos work great in the final stage of the buyer’s journey: the decision stage – because they’re meant to close deals. The fact is that  85% of consumers look for reviews online before they buy a product. So, the best move you can make is to take advantage of this fact and start the conversation yourself! So, here are some tips: 

Make your video as natural as possible.

One of the first things you should be thinking about is to give your professional customer testimonial video a feeling of authenticity, make it natural, credible and believable. Focus on capturing a natural response of your interviewee.

Don’t script it.

For it to be authentic, it needs to have authentic answers. Don’t write a script, let your interviewee use their own words. (Let them show their love for you in their own way!)

Put your customer testimonial video into context.

Whether you’re shooting your video in a store, your restaurant, or an office, make sure to show some context in your testimonial. Show your viewers around, and it will add richness to the story you’re telling them.

Prepare your questions in advance, but listen to the responses you get.

It’s important to be prepared. Go to your interview with your questions written down, but remember to relax a bit and let it become a conversation.

Listen to what your interviewee is saying so you can ask follow up questions, and don’t be afraid to let the conversation go a little bit off track, sometimes that’s where you will find the greatest content.

Give your interviewee some time to prepare.

It’s good if you give your interviewee the questions you’ll be asking them in advance, so they have time to prepare. But it’s even better to give them just a general idea of the topics you’ll be covering in the interview: this is so they don’t get tempted to practice the answers too much, as it will make the conversation robotic and unnatural.

Layout a general structure for your video.

It can be a storyboard or just a general layout of the structure you will follow in your professional customer testimonial video. By doing this, you will be able to film some insert takes to use as an example of what’s being said during the interview.

Include some pain points of your clients.

What were the issues your customer was struggling with when they found your product? What was their problem, and how did your brand and your product help them solve it? Go ahead and edit! Do it wisely. During the editing process, you’ll be glad to have some extra footage to choose from. When video editing, choose the best takes of your interview to create a video with good rhythm and of a correct length for web usage, but always stay faithful and honest to what was said in the interview. Include the insert takes you planned during the layout to make a dynamic and interesting company testimonial. If you follow these tips you’ll have great testimonial ads, ready to upload to your webpage for the delight of your future customers. Maybe you feel a bit scared to ask for feedback, but don’t be! Your customers are already happy with your product, so ask them to participate, it’ll be easier than you think!

Film your Commerical with JL Video

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry.

Our experience, courtesy, and knowledge are what will take your video to the next level. Contact us today to learn how we can take your concept and turn it into a marketing success.

There are many reasons businesses decide to shoot a commercial video such as advertising on platforms like Instagram, YouTube, or cable TV, or maybe embedding the commercial on their website. Commercial video production is a must to reach a wider audience and help them connect with your brand.

But if it’s your first time working with a professional video production team for a commercial it might seem a bit daunting. Here are a few things to keep in mind when you’re ready for commercial video production.

Cost & Contracts

With a contract, everything for the commercial video production is laid out and clearly outlined. Transparent communication from both ends are crucial to make this happen.

This should typically include a project summary, terms and conditions, schedules, ownership rights, confidentiality, scheduling, and often much more.

Be sure to read the contract carefully to make sure that you are fully aware of your rights and responsibilities as a client. In addition, you’ll want to include the rounds of revisions for your project in the contract before getting production started. This will help avoid any additional fees due to out-of-scope changes or revisions.

Commercial video production costs can vary depending on several factors such as video length and depth of editing.

Commercial Video Production Planning

So you’ve gone through the contract and have officially signed for your video production. Now you’re on to planning and building the scope of your project. While you may be eager to jump straight into production, this phase is instrumental for a smooth production process.

During this stage, you’ll be working on building and finalizing the concept of your video. This means determining the message that you wich the video to portray along with the script and storyboard.

Will the video include actors or coworkers? What location will it be filmed in? What will the people wear or do?

Here are just a few of the people you’ll work with during this stage at a video production company:

  • Account Manager
  • Creative Director
  • Producer
  • Script Writer
  • Director of Photography
  • Editor
  • Sound Designer

The more information you provide during this stage the easier it will be for the production team to do their job.

Luckily, a quality video production company should learn about your brand and story before the production starts. This should make it easier for them to translate your brand into commercial video production.

Many video marketing agencies use a project management system to keep them organized and connected with their clients which are typically completed during this phase.

Production

The production phase is one of the first glimpses of your vision coming to life and is often very exciting. This is where all the details and thorough planning implemented in the previous phase will pay off.

Each production team will vary in terms of how they work and the steps they take. However, a professional agency will have a highly structured process and excellent communication. This includes production timelines and deadlines.

You should receive a shooting schedule to help you keep up-to-date with their filming process. If it’s not provided, ask for one.

While different agencies may approach this phase differently, you can expect to see all hands on deck as the team focuses on providing a smooth production.

Editing

The editing phase is where the magic happens. During this post-production stage, the professionals will spend hours customizing the video footage to perfection. Editing can including anything from music selection and licensing, voice-over syncing, and audio adjustments.

The editing phase is where a professional production team really shines and demonstrates their expertise. You can expect continuous communication during this process for constant reviews and final approvals. Once editing is completed you will have received your final product- a corporate video designed to reach your marketing strategies.

Film your Commerical with JL Video

JL Video produces videos for all types of brands trying to connect to their audiences in the greater Tampa area and the entire country. Throughout our portfolio, we’ve worked with businesses across every industry.

Our experience, courtesy, and knowledge are what will take your video to the next level. Contact us today to learn how we can take your concept and turn it into a marketing success.